Punch Cards, Session Packs & Booking Bundles: What They Are and How They Help Racquet Clubs

Processing individual payments for every clinic or court booking can add up — in both admin time and transaction fees. Packages offer a more efficient way to manage repeat visits by letting players prepay for sessions in advance.

This guide breaks down everything you need to know about the Package feature and explores how tennis and pickleball clubs use Packages to increase revenue, retain players, and deliver a better player experience across the board.

Let’s crack into it.

Skip ahead:
Types of Packages
How Packages work in CourtReserve
How bundled services improve club operations (Benefits)
Best practices for setting up Packages at your tennis or pickleball club

Packages explained: Prepaid access for racquet and paddle clubs

Packages allow tennis and pickleball clubs to sell prepaid access to lessons, clinics, event registrations, or court reservations. Think of them like digital punch cards: players purchase a bundle — say, 10 clinic sessions — and use those sessions over time, without having to pay for each one individually.

If you’ve ever offered “Buy 10, get 1 free” promotions or sold physical punch cards for lessons — the Package feature is the modern, virtual version of that experience. 

Some other common terms for this feature include:

• Punch cards or punches
• Bundles
• Passes
• Packs
• Credits

This feature is typically available within a club management or court reservation software such as CourtReserve.

Types of Packages to offer at your racquet club

Tennis and pickleball clubs can create Packages to meet a variety of goals — from boosting trial sign-ups to encouraging repeat participation or promoting seasonal events.

Below are common Package types that tennis and pickleball clubs use:

• Session-based Packages

Let players prepay for a specific number of lessons, clinics, or drop-ins. Perfect for ongoing programming and weekly sessions, this format reduces per-transaction overhead and keeps your programs full.

• Trial or intro packs

Offer a low-commitment option for new players to sample your club experience. These are ideal for onboarding and lead conversion.

• Seasonal or event bundles

Create themed Packages for summer, holidays, or special events — great for driving engagement during high-traffic periods.

• Flexible credit packs

Allow players to use punches across multiple categories (court reservations, clinics, events, etc.). A strong fit for multi-sport or multi-service facilities.

• Perk-based bundles

Use Packages as value-adds for premium memberships (Example: 10 free drop-ins per month or bonus access to special events).

• Gift packages

Make your programs giftable by bundling lessons or sessions into credit packs that players can buy for friends or family.

How Packages work in CourtReserve

The CourtReserve Package tool is flexible, easy to manage, and valuable for both clubs and players. Here’s a quick breakdown of how this feature works from start to finish.

Prefer to see it in action? Watch the webinar below for a full walkthrough of how the Package feature works in CourtReserve — plus advanced admin tips and real-world club examples.

Creating bundles

It all starts in your CourtReserve admin dashboard. After navigating to Settings and Additional Features, you’ll see the option for Packages. Here, you can create a Package by defining:

• Name and description
• Total number of punches included
• Pricing and tax rate
• Eligible club activities (court time, lessons, or event categories)
• Start and expiration dates
• Whether it should be visible for purchase or admin-only and more.

You can also choose to allow bundle use before payment is received and tailor availability to individual, family, or specific membership types.

Selling (or assigning) Packages

Once created, you can:

• Sell Packages directly to players via the Member Portal
• Assign them manually through the Admin Panel

This gives you full control over who sees what — and when. Some clubs sell Packages as public offerings, while others reserve them for internal programs or member-exclusive perks.

You can also control who can redeem the Package, as CourtReserve supports both individual and family sales:

• Individual Sales: The Package is tied to a specific player, and only that person can redeem punches.
  
• Family Sales: The Package is shared across the family account, and punches can be used by designated family members.

Managing Packages

Once a Package is assigned or purchased, punches are automatically deducted as players register for eligible reservations, lessons, or events. And remaining punches are always visible to both staff and players.

Additionally, CourtReserve makes it easy to manage Packages at any stage — whether you’re setting them up for the first time or making real-time adjustments. 

Here’s what you can do:

• Auto-assign Packages to specific membership types each month with no rollover (Example: 10 free drop-ins for premium members that reset monthly.)
• Mass update existing Packages and apply changes retroactively (Example: Add a new club activity that can be redeemed using an already-purchased package.)
• Manually adjust punch counts — add, remove, or expire credits as needed
• Choose which memberships or account types can access or purchase specific Packages

Tracking usage and performance

Every Package sold or assigned in CourtReserve is fully trackable — giving you clear visibility into how players consume them.

Use CourtReserve’s built-in reporting and utilization tracking to:

• View which players purchase or receive Packages
• Monitor punch usage in real-time
• Identify unused Packages or those nearing expiration
• See which categories (events, courts, lessons) drive the most redemptions

With these insights, you can plan more effectively, adjust your offerings, and understand which Packages deliver the most value to your players.

How bundled services improve club operations (Benefits)

Packages help eliminate the friction that comes with one-off payments, paper punch cards, and inconsistent player access.

Whether you’re looking to simplify billing, save on transaction fees, improve retention, or take the guesswork out of tracking, the Package tool helps your club run smoother, smarter, and more efficiently.

Below, we’ve highlighted some of the most common operational pain points — and how Packages transform them into efficient, scalable solutions:

Before Packages: Operational Pain Points	After Packages: Operational Improvements
Frequent payment processing Members pay per session, increasing transaction fees and admin overhead.	Reduced transaction fees Bundle multiple sessions into a single, upfront purchase — meaning fewer fees.
Manually managing punches Clubs rely on paper punch cards, spreadsheets, and manual attendance tracking.	Automatically track usage Punches are deducted automatically — no manual oversight required.
Low retention and participation  Single-session payments lead to one-time attendance with no built-in incentive to return.	Bundled services boost engagement Prepaid packages create commitment and encourage consistent attendance over time.
No built-in way to manage credits Hard to adjust punches and adapt to real-life needs.	Flexibility to adjust as needed Update expiration dates, punch counts, usage rules, and more with ease.
Uncertain revenue  Pay-as-you-go models lead to unpredictable cash flow and tough budget planning.	Predictable income Collect payment upfront for more consistent revenue and easier financial forecasting.

Best practices for setting up Packages at your tennis or pickleball club

Setting up Packages strategically makes all the difference. Whether you’re offering lessons, clinics, or court access, a few smart choices during setup can help you drive more sales and keep players engaged.

Here are some best practices to keep in mind:

Create Package names that sell

Generic labels like “Package A” or “10 Credits” don’t communicate value — and they miss the opportunity to position your offering as a solution, not just a transaction.

Well-named Packages do three things:

1. Tell players what they’re getting
2. Tie into your club’s programs or overall experience
3. Make the offer feel tailored, not templated

Here are a few strong naming examples:

• Junior Summer Skills Pack (seasonal + age-specific)
• 10-Session Cardio Tennis Bundle (clear quantity + program name)
• Drop-In Pickleball 5-Pack (drop-in format + sport-specific)
• Family Court Time Flex Pass (audience + flexible usage)
• Beginner Starter Bundle: 3 Lessons + 1 Free Court Hour (entry-level + added value)

Keep Package details clear and straightforward

The most effective Packages are the simplest to understand. When players immediately see what they’re getting, how it works, and who it’s for, they’re far more likely to buy and use it.

Overly complex bundle rules lead to hesitation, questions, and lower conversions. To avoid that, make sure each Package answers these three questions at a glance:

• What’s included? (5 private lessons, 10 drop-in sessions, 5 60 minute court reservations, etc.)
• How long is it valid? (30 days from purchase, expires at the end of the season, etc.)
• Who can use it? (adults only, premium members, families, etc.)

Make sure to keep descriptions short and skimmable. If it takes more than a sentence or two to explain how it works, the Package might need to be simplified or split into tiers.

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Offer a variety of bundles

For clubs looking to sell more Packages or make their offerings more accessible, providing multiple tiers is an effective strategy. By creating options for various commitment levels and budgets, you remove decision friction and make it easier for players to say “yes.”

Here are some smart tiering strategies to consider:

• Entry-level: 3 punches for new or casual players testing out your programs
• Standard: 5 or 10 punches for regulars who attend consistently
• High-value: Premium bundles for committed players who want priority access or added perks (access to special events, lessons with in-demand instructors, bonus court time, etc.)

Offering variety doesn’t just boost conversions, it also ensures that every player — from first-timers to loyal regulars — can find a Package that fits their experience.

Use expiration dates to drive action

Adding expiration dates to your Packages is one of the simplest ways to increase usage, reduce no-shows, and create a sense of urgency for players.

• Fixed end dates for seasonal promotions (“Expires August 31” for summer skills bundles)
• Dynamic expiration based on the purchase date (“Valid for 30 days after purchase”)
• Short-term expirations to increase urgency (“Use within 14 days” for intro packs or flash sales)

Make sure to be transparent. Display expiration rules clearly in your Package description so players know what to expect. 

Use visibility settings strategically

With CourtReserve’s Package tool, you control who can view and purchase each Package. This makes it easy to reserve specific bundles for exclusive groups — keeping your offerings organized, purposeful, and relevant to the right players.

Visibility settings are especially useful when you want to:

• Offer exclusive Packages to premium or invite-only members
• Run private programs or training sessions
• Test a new bundle with a smaller group before rolling it out

Setting these rules ensures that players only see the Packages meant for them — reducing confusion and keeping your player experience clean and focused.

When in doubt, start with tighter visibility rules — then scale access once you’ve tested performance and gathered feedback.

Actively promote and market your Packages

Packages only drive revenue and engagement if your players know they exist. Rather than setting them up and hoping players find them, you need to actively market and promote them.

Here are smart ways to consistently promote your Packages:

• Run seasonal campaigns (“Back-to-Court Specials”, “Summer Skills Pack”)
• Use limited-time offers to create urgency (“Buy before Monday and save 10%”)
• Incorporate into player onboarding to boost early engagement (“Start with a 3-pack to get playing”)
• Add signage or prompts at check-in areas (Front desk flyers, kiosk banners, or digital screens)
• Promote during court or program registration (Remind players they can save by bundling sessions with a punch pass)

The more visible and timely your Packages are, the more likely players are to engage — helping you boost revenue while filling your programs consistently.

Get started with Packages today!

Packages help you reduce transaction fees, increase engagement, and more — all without adding to your workload. If your club is running high-volume lessons, clinics, or events, this is the feature that makes it all easier — for you and your players.

The Package tool is included with our Grow, Scale, and Enterprise plans.