9 Reasons Why Club Owners Choose CourtReserve for Club Management Software

Graphic with blog title and CourtReserve software in background

Choosing the right club management software is hard work. And with different providers offering a wide range of features, finding the best option for your tennis or pickleball club is time-consuming.

With CourtReserve, it doesn’t have to be. But, don’t just take our word for it!

We spoke to multiple club owners currently using CourtReserve and asked them ‘why?’ Why did they choose our club management software? What made them try CourtReserve, and what made them switch to us and stick with us?

Read on to hear a message from our founders, Ashley and Tim Owens, on tips for successfully running your club, and hear why owners choose CourtReserve.


Key Takeaways 

  • Digitizing your club management is essential for a successful tennis or pickleball club.
  • CourtReserve can help at whatever stage you’re at – whether you’re starting fresh, modernizing, switching from an alternative, or scaling your business.
  • Our product is tailored for racquet sports clubs, fully customizable, and packed with features.
  • It streamlines operations, transforms player experiences, and increases revenue.
  • Highly regarded by club owners, we are the experts in club management software.

Message from our Founders, Ashley & Tim Owens

Ashley and Tim Owners, tech entrepreneurs and pickleball club owners (and regular players!), define the keys to running a successful club:

Photo of CourtReserve Founders, Ashley and Tim Owens

IMAGE: Photo of CourtReserve Founders, Ashley and Tim Owens

We understand the challenges that tennis and pickleball club owners face—and how to overcome them. Prioritize your members by giving them a great experience, and they’ll keep coming back. Do the same for your staff by making their roles easier, and they’ll stay with you. Streamline club management digitally: eliminate paperwork, automate processes (including marketing and sales), and unify everything in one easy-to-use tool to run and grow your club successfully.

9 reasons why club owners choose CourtReserve for club management software

Table of contents:

  1. Use pickleball club software that’s built by pickleball players
  2. Delivers on its promised features and benefits
  3. Scales to multiple locations and helps your club grow
  4. Customize it however you like
  5. Provides a user-friendly player experience
  6. Helps clubs increase their revenue
  7. Offers unbeatable customer support
  8. Brings more value than any other club management software
  9. Trusted by thousands of tennis and pickleball club owners

But before we begin, let’s define the ‘trigger points’ for a club owner to seek out court reservation solutions.

Why are club owners searching for court reservation software?

There are many different reasons why tennis and pickleball owners search for court reservation software, but there are three common ‘push’ factors that tend to drive owners to act. 

  • Starting a new club

If you’re opening a new tennis or pickleball club, you have a blank slate for your club management, operations processes, and membership database. So, it’s important to put the right solution in place from the start to give your club the strongest foundation for growth.

  • Modernizing your current setup

Long-established clubs likely have an older system in place that could be holding you back. Processes are inefficient, systems are clunky, and the customer experience isn’t as good as it should be. You’re ready for a change that can take your club to the next level.

  • Switching from an alternative provider 

Thirdly, you might already be using club management software, but maybe you’re not 100% satisfied. Too expensive? Too glitchy? Not doing what you want it to? Not getting the support you need? All of these reasons can drive club owners to look for an alternative.

So what would make you choose CourtReserve as that alternative?

There are 9 key reasons club owners choose CourtReserve for club management software: 

1. Use pickleball club software built by pickleball players

Pickleball players have unique requirements. Generic software doesn’t deliver what they need:

  • Clear visibility of court availability
  • Player rankings with a DUPR integration
  • Upcoming leagues and more

CourtReserve was built by people who play pickleball regularly. It’s been designed from the ground up specifically for pickleball clubs, as Sports Connection found.

Photo of Pickleball Charolotte's outdoor courts with players
IMAGE: Photo of Pickleball Charlotte’s outdoor courts with players

“The one thing where pickleball differs from all the other sports, is that people want to see who else is playing. They want to show registrants, and want to play when there’s other people they know, with the same skill level and abilities as themselves. Once we became a pickleball facility versus a volleyball facility with pickleball lines, we realized we needed different software. We needed CourtReserve.” 

Allan Haseley, owner of Sports Connection and Pickleball Charlotte

See how CourtReserve was fit for the task at Pickleball Charlotte

2. Delivers on promised features and benefits

Too many club management software providers overpromise and underdeliver, as Kateri Hoesktra and her team at Hollow Rock Racquet and Swim Club found.

They tried two previous club management platforms, but none could deliver like CourtReserve.

Its features help Kateri tick every box in her day to day operations: 

Photo of Hollow Rock Racquet and Swim Club members playing tennis on outdoor court
IMAGE: Photo of Hollow Rock Racquet and Swim Club members playing tennis on outdoor court

“We use the Court Scheduler to its maximum, for every aspect of our club, including our exclusive Sky Deck bar area. And the tracking and reporting tools give me everything I need without any problems.”

Kateri Hoesktra, accounts manager at Hollow Rock Racquet and Swim Club

Why it’s “third time’s the charm” for Hollow Rock

3. Scales to multiple locations and helps your club grow

When Devan and Mike Egan founded Club Pickleball USA, there was no one else with their ambitions of size and scope.

They needed software that could automate processes and support their multi-suite expansion.

Photo of Club Pickleball USA’s indoor courts with players mid-game
IMAGE: Photo of Club Pickleball USA’s indoor courts with players mid-game

“We built our business on the backbone of CourtReserve. If we didn’t have membership management tools, wait list tools, all of the payment processing and all of the functionality, the customization and the control that CourtReserve empowers clubs with, then our efforts creating events and attractive experiences, and managing our operations across multiple locations, would have been an absolute wreck.” 

Devan Egan, founder of Club Pickleball USA

How did CourtReserve help the pickleball pioneers?

4. Customize it however you like

The customization functionality is a key reason why so many club owners choose CourtReserve.

From booking window parameters to cancellation requests, group scheduling to adding multiple clubs to one central dashboard, CourtReserve works your way for all your management needs.

With our new Branded Mobile App feature, you can even customize your app to seamlessly incorporate your club’s unique branding.

Photo of Hollow Rock Racquet and Swim Club player stretching for upcoming tennis match
IMAGE: Photo of Hollow Rock Racquet and Swim Club player stretching for upcoming tennis match

“The customization features of CourtReserve were big. It was a huge deal that we could do it all ourselves. And what we couldn’t do, we found we could get great support.”

Kateri Hoesktra, accounts manager at Hollow Rock Racquet and Swim Club

Complete court management customization

5. Provides a user-friendly player experience

Many club owners are drawn to CourtReserve because of the ease and simplicity of the software.

It’s easy to use for both staff and members.

That user-friendly functionality gives members the freedom and flexibility to use the court reservation and membership management tools however and whenever they like: 24/7 access that delivers a superior experience.

Photo of Pickleball Charlotte’s staff members
IMAGE: Photo of Pickleball Charlotte’s staff members

“It’s like the Amazon of software. Players can just go online and shop for what they want, without needing to talk to anyone. They can look at courts, or groups, or leagues, and they can say they just want to get on a certain court at a certain time, with certain people.”

Allan Haseley, owner of Sports Connection and Pickleball Charlotte

Streamlining membership management

6. Helps clubs increase their revenue

Good club management software should pay for itself. It shouldn’t just streamline operations, it should also help your club open up new revenue streams, grow your membership, and increase your profits.

According to clients like Pat Malone, CourtReserve is an investment that pays off in the long run for your club.

CourtReserve focuses on revenue operations across your club, from automating membership renewals to collecting dues, hosting tournaments and events to boosting participation in clinics and Pro lessons.

You can even use the POS system to maximize sales from your Pro Shop.

Photo of Northeast Arkansas Tennis players toss and hit tennis balls to each other
IMAGE: Photo of Northeast Arkansas Tennis players tossing and hitting tennis balls to each other

“CourtReserve helped us increase our revenue by over 25% in the first month we used it.”

Pat Malone, Tennis Director at Northeast Arkansas Tennis

Watch Pat endorse Court Reserve for tennis club owners

7. Offers unbeatable customer support

Ask any CourtReserve customer and they’ll mention the support they get from our team.

We maintain a 95% customer satisfaction score by offering:

  • Dedicated account executives
  • Live chat and email support 
  • Product overview calls 
  • Onboarding and product training 
  • Help-center guides and educational blog content
  • Walkthroughs on how to customize the platform to your needs
  • Monthly webinars and more

So, whether you need help getting started or have questions about features, we have your back.

Photo of Western Athletic Club players hitting a tennis ball
IMAGE: Photo of Western Athletic Club players hitting a tennis ball

“CourtReserve shared our outlook, they understood our challenges and most importantly, they were willing to work with us to get the results we wanted. We had lots of online training, and that was a big help for us. Any kind of software can be challenging for the older generations we have on staff, but CourtReserve helped us keep things simple.” 

Angela Wilson, owner at Western Athletic Club

See how CourtReserve supports community-focused athletic clubs

8. Brings exceptional value for your club management software needs

With all the features and functionality, the training and support, the customization and the flexibility, CourtReserves delivers unbeatable value for tennis and pickleball clubs of all shapes and sizes.

While some alternatives offer limited features or a one-size-fits-all approach, we provide multiple pricing plans that speak to your club’s specific goals and pain points.

You can even tack on additional features to your plan based on your needs. Our goal is to be your definitive solution for club management software, empowering you to run your business while we handle the rest.

It’s a no-brainer for club owners, whether you’re building from scratch or operating a multi-location business.

Photo of two pickleball players laughing on an indoor court
IMAGE: Photo of two pickleball players laughing on an indoor court

“With the most experience, the most robust software tools and the highest level of customization and control, it’s the best money I spend every single month. I love it when they withdraw money from my account!”

Devan Egan, founder of Club Pickleball USA

Check out our cost effective pricing

9. Trusted by thousands of tennis and pickleball club owners

When club owners switch to CourtReserve, they don’t look back. Clubs who use our product can quickly attest: we revolutionize club management so that you and your members have more time for what matters most.

Switching to CourtReserve means joining a vast network of some of the most esteemed racquet sports clubs (which is to say, you’re in good company).

In fact, many say it’s a disadvantage if you don’t have CourtReserve, given its popularity in the industry. That’s why we’re proud to be in over 1,600+ clubs across the United States, Canada, and beyond.

And we’re adding more by the day.

Map of CourtReserve’s customers across North America
IMAGE: Map of CourtReserve’s customers across North America

“In the last five years, CourtReserve has become known as the number one pickleball software. In Charlotte alone, there are 15 or so tennis and pickleball clubs using CourtReserve. Everybody knows what it is. Everybody asks about it. It’s really an industry standard.”

Allan Haseley, owner of Sports Connection and Pickleball Charlotte

Get insights and tips for successful club management


Ready to get started with CourtReserve?

CourtReserve is a club management platform that works for you. It supports both you and your team, allowing you to deliver a powerful membership experience while increasing revenue.

It gives you all the features and functionality you need, all customizable to your requirements and all at a great price.

And of course, our team is always here to help. We want to support your continued growth, no matter what it takes.

Take your next step with CourtReserve.

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What You'll Discover Inside:

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