From Court Reservations to Court Owners: CourtReserve Co-Founders Announce Old Coast Pickleball Club Venture


St. Augustine, FL — April 26, 2024 — CourtReserve Co-Founders, Ashley and Tim Owens, have announced the official opening of Old Coast Pickleball. The brand-new 6,000 sq. ft. indoor pickleball club is poised to redefine the racquet sports experience in the coastal town of northeast Florida. 

The Owens are avid pickleball players and have spent years immersing themselves in the racquet sports industry through their tech venture, CourtReserve–a premier all-in-one club management and court reservation software designed to help tennis and pickleball clubs start, grow, and scale their businesses. 

Pickleball is the number one fastest growing sport in the United States, hosting over 36.5 million pickleball players. The Owens aim to build a thriving pickleball community among their Floridian neighbors and welcome both new and dedicated players to come play at their new facility.

The Owens understand the excitement and camaraderie that come along with the game, and they’re excited to help foster a community where players of all ages and skill levels can come together to play, improve their skills, and connect with one another.

St. Augustine’s First Indoor Pickleball Facility – Old Coast Pickleball

In 2016, Tim and Ashley co-founded CourtReserve, an all-in-one club management and court reservation software that helped pickleball (and other sports) clubs around the world streamline their day-to-day operations. CourtReserve will provide the same innovative solutions to streamline operations and enhance the player experience at Old Coast Pickleball.

With user-friendly features and customizable solutions, CourtReserve empowers organizations of all sizes to efficiently manage reservations, memberships, communications, administrative tasks, and beyond. Trusted by more than 1,500 clubs worldwide, CourtReserve is dedicated to reimagining the sports club industry through purpose-driven technology and exceptional customer support.

“Old Coast Pickleball is more than a new passion project for Tim and Ashley; it serves as a dynamic experiment in which they immerse themselves in their customers’ shoes, experiencing the journey of club entrepreneurship firsthand. “

Old Coast Pickleball is more than a new passion project for Tim and Ashley; it serves as a dynamic experiment in which they immerse themselves in their customers’ shoes, experiencing the journey of club entrepreneurship firsthand. As they navigate the intricacies of managing Old Coast Pickleball, they are actively learning and documenting their challenges and triumphs to gain invaluable insights into what it takes to run and grow a successful pickleball club.

Their ambitious goal extends beyond the success of their new pickleball venture; the tech founder duo aims to leverage these insights to enhance CourtReserve software, continuously. By innovating new features and functionalities informed by their real-time learnings, they aspire to empower CourtReserve customers with tools tailored to optimize their daily operations and management. 

CourtReserve is designed for club owners by club owners. By applying the software company’s five value pillars to Old Coast Pickleball’s business plan, Tim and Ashley are confident in the club’s future. 

5 Value Pillars for a Successful Pickleball Club

  1. Organize: CourtReserve streamlines court scheduling, events and programming planning, and staff coordination, ensuring a strong operational framework for managing your pickleball club’s daily operations.
  2. Engage: The platform’s mobile app and advanced communication and notification solutions keep members actively engaged and informed, enhancing player satisfaction and participation at your club.
  3. Manage: With CourtReserve, managing your pickleball club becomes more efficient through Point of Sale, Batch Billing & Invoicing, and Staff Management systems that save time and reduce errors.
  4. Customize: Tailor the CourtReserve mobile app to fit the unique needs of your pickleball club by utilizing customizable features and branding capabilities.
  5. Expand: Embrace growth and scalability for your pickleball club with CourtReserve by leveraging features like Leagues, Ladders, DUPR integration, and additional add-ons designed to engage and your member base.

Located at 76 Dockside Drive in St. Augustine, at the Shipyard Marina, the pristine two-court facility will offer a range of activities, from daily Round Robins to Leagues to Moneyball events and much more. But this is just the beginning. Tim and Ashley have ambitious plans to open a second flagship location with 12 courts and golf simulators by early 2025.

To obtain a membership, book a court, or learn more about Old Coast Pickleball, visit their website. For club management software designed to help grow your pickleball club, book a demo.

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