Customer Relations: How to Attract and Retain New Club Members

Customer Relations: How to Attract and Retain New Club Members

A bad customer service experience can ruin a brand. Research shows that 13% of unsatisfied consumers tell 15 people or more about their unhappy experience. Now, that can damage any company’s reputation and make customers scared of visiting your business. So how can you fix your organization’s customer service? Don’t worry with this guide; you can find out! From sending personalized emails to rewarding loyal customers, you can learn how to enhance your customer relations today.

Now, are you ready to get started? Here’s a quick look at improving your customer service:

Send Personalized Emails

Personalization is everything, especially when it comes to customer retention. You want to let the customer know you care and you’re interested in their business. Ultimately it sends a positive message that your business isn’t just out for the sale; instead, they respect their customers to help them get the best discounts and offer advice when needed.

Research on the subject shows that personalized emails have an increased click rate of 41%. Not to mention it delivers over six times normal transaction rates.

So next time your organization sends an email, make sure it’s personalized to each customer. Start by addressing them by name and perhaps even highlighting a few products they tend to view.

Quick and Efficient Means of Communication

Customers tend to always complain about a company’s communication. Whether it be slow, uninformative, or piloted by AI’s, there’s always room for improvement.

That’s why it’s important to set up a clear channel of communication between your organization and your customers. Whether it be in-person interactions, phone support, or email support, make sure there’s a quick and efficient way customers can get ahold of you.

However, don’t forget about personalization. Make it about the customer and what they need, not about the company.

For instance, if a customer gets overcharged for a tennis lesson, don’t just refund the customer; instead, provide them with a discount for another class or a free upgrade for a limited time. Providing the customer with something a little extra shows that the company cares about a customer’s happiness and enjoyment.

Reward Loyal Customers

Rewarding loyal customers creates a memorable experience for your consumers. In fact, it even drives sales, increasing profits and boosting customer happiness. However, in order for customers to buy from your brand with the intent of a reward, you’ll need to make it personalized and good.

Don’t just send loyal customers a free five-dollar item that they might or might not have. Instead, invest in providing personalized experiences for them. For example, you can send them a gift set of workout goodies with their name printed on it or a chance to pick out four free wellness products.

Use your reward system as a chance to drive new customers to your business. Advertise it throughout your social media, and don’t be shy about asking your customers to do so as well.

Boost Your Customer Relations Today

Having bad customer service is not the way you want your business to be represented. To improve it, personalize your customer response.

Start by sending customized emails, set up clear communication, and have a good rewards program. That way, customers see that your business not only puts customers first but it cares about consumer’s happiness and overall enjoyment.

Now, if you’re interested in learning more about customer relations for your club, contact us today. We look forward to hearing from you!

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9 TIPS FOR HAPPIER MEMBERS is a collection of our most popular tips on the power of connecting with your customers, written by Tim Owens - Founder of COURTRESERVE.COM

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