How Lifetime Activities Switched to CourtReserve to Improve Multi-Site Operations & Player Access
Founded in 1993, Lifetime Activities provides municipal tennis and recreational programs across Northern California. Managing six multi-sport facilities, they switched to CourtReserve in 2024 to simplify operations and improve member access.
30+ years in operation
6 active locations
210+ courts & reservable spaces
How their Club Management Experience changed
Before CourtReserve
Struggled to coordinate operations across multiple sports and locations.
Lacked a user-friendly system to give members convenient access.
Handled frequent phone calls and player questions.
Lost valuable staff time to routine tasks and administrative hurdles.
After CourtReserve
Easily manages operations across 6 multi-sport locations with simplified, centralized processes.
Operates more efficiently with a intuitive platform that handles registrations, payments, and more.
Branded Mobile App enhances player experience, reduces confusion, and enables self-service.
Automates admin so staff can redirect time and energy to member-facing priorities.
More about Lifetime Activities
Founded in 1993, Lifetime Activities provides municipal tennis and other recreational programs to communities across Northern California.
Its offerings include tennis, pickleball, padel, table tennis, badminton, basketball, and chess — creating opportunities for people of all ages, interests, and skill levels to stay active and connected.
The organization also serves as a facility operator and consultant, helping cities expand access to quality programming.
Today, Lifetime Activities operates six Bay Area locations with more than 250 staff members, serving thousands of families each year.
Led by owner and CEO Dana Gill — a former collegiate and touring player, Elite USPTA-certified pro, and grassroots advocate — Lifetime Activities is well-regarded for its commitment to high-quality programs, community engagement, and well-maintained facilities.
In 2024, Lifetime Activities transitioned from their longtime club management provider to CourtReserve — a major change for an organization of their size and scope.
With six multi-sport facilities, unique municipal requirements at each location, and a large customer database, the stakes for a smooth transition were high.
But with the support of the CourtReserve team — through guided onboarding, extensive training resources, and responsive support —the process proved far easier than expected.
The benefits became clear almost immediately. CourtReserve’s user-friendly platform centralized operations across locations and offered greater functionality than their previous provider. The platform also simplified every aspect of their club operations including bookings, registrations, payments, and more.
Additionally, the Branded Mobile App gave members convenient self-service access, making programs and services more accessible to a wider audience. Phone calls and confusion dropped, player satisfaction rose, and staff gained valuable time to focus on in-person service and programming instead of admin tasks.
Less than a year into the partnership, Lifetime Activities has seen improved efficiency, stronger engagement, and a better overall experience for members and staff alike.
Looking ahead, Lifetime Activities is confident in CourtReserve’s commitment to innovation, continuous product development, integrations, and openness to feedback — ensuring the platform remains the best-fit solution and continues to evolve alongside their mission of fostering wellness, recreation, and community through sports and activities.
Why they switched to CourtReserve
Smooth transition process
Take the stress out of switching club management solutions with guided onboarding, an extensive resource library, and a proven rollout process that makes moving from legacy systems stress-free.
Multi-sport, multi-location
CourtReserve supports clubs with multiple sports and locations — offering the flexibility to customize rules, restrictions, and programs for each facility while managing everything in one system.
Frequent product innovation
CourtReserve grows with your club. Frequent product updates, powerful integrations, and a commitment to customer feedback ensure the platform continues to meet evolving needs and challenges.
“Invaluable” support team
We’re dedicated to your success. Resolve issues fast with a responsive support team that understands club operations and helps you tackle problems before they disrupt members or staff.
“The positive response from staff and members has confirmed that moving to CourtReserve was absolutely the right choice.”
Isabella Feinberg
Lifetime Activities
Chief Operating Officer
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