8 Ways to Upgrade the Player Experience at Your Racquet Club

Two smiling racquet sport players shaking hands on the court, symbolizing great player experience with a five-star and checkmark icon overlay.

What separates a memorable racquet club from a forgettable one? It’s all in the details: the pro who remembers their name, the replay camera that captures a great point, the smooth check-in that makes them feel like a regular. These are signals that say, you belong here.

Those are the moments that turn service into experience, and they matter more than ever. 88% of consumers say the experience a company provides is as important as its products or services — a mindset that now shapes every industry, including racquet sports. [1]

In this blog, we’ll share how modern clubs are finding fresh ways to delight their players — adding variety, simplifying interactions, and elevating the everyday details that make people feel welcome and appreciated on and off the court.

Beyond the basics: Strategies to elevate the player experience at your club

Rising player expectations present a real advantage for racquet sports clubs that go beyond the basics. By layering in thoughtful touches that make each visit smoother, more connected, and more memorable, clubs move from simply meeting expectations to creating experiences players value, remember, and share.

Here are eight ways to make that happen.

1. Offer multi-sport play options
2. Invest in amenities
3. Introduce add-on services
4. Personalize programming and skill development
5. Automate communication
6. Simplify entry and give players flexibility with access control
7. Develop a loyalty program
8. Collect player feedback

1. Offer multi-sport play options to match modern players

Racquet players are branching out more than ever. According to a recent study, 43% of players spend time playing multiple racquet sports, and some clubs are already seeing higher crossover rates. 

At Royal Oaks Country Club, for example, nearly 84% of members play both tennis and pickleball — a reflection of how the coaching staff bridges the two sports and shows players how skills translate between them.

That kind of variety fuels retention. It keeps members active, attracts new demographics, and shows that your programs evolve with their interests. On top of that, it also creates stronger players. Cross-training across racquet sports strengthens footwork, strategy, and anticipation, helping players improve faster while staying engaged longer.

So, consider adding trending racquet sports like pickleball, padel, or crossover clinics to give players more ways to stay engaged without requiring major expansion.

2. Invest in amenities that encourage players to stick around

Players are spending more time at racquet clubs — not just to play, but to hang out. Quick matches are turning into longer visits as players stay to talk, watch, and unwind. 

As a result, the off-court experience is now a defining part of how players measure a club’s value. That’s where thoughtful amenities come in, turning downtime into part of the experience players look forward to.

A hydration station, small coffee bar, or cafe gives players a natural spot to relax post-match. Comfortable lounges or viewing areas encourage connection between games. And a pro shop stocked with demo gear, custom apparel, or same-day restringing adds convenience and value that players notice.

Digital amenities can do the same. A mobile app for your club or integrations like DUPR and Swish make it easy for players to track progress, manage schedules, and stay connected on their own time — extending the club experience beyond the courts.

The point is, you don’t need large-scale or high-end amenity upgrades to make an impact. Converting an underused corner into a lounge or adding a self-serve drink station creates space for players to slow down and stay a while. And those are the types of experiences that turn a routine visit into one that feels worth repeating.

3. Introduce add-on services that surprise and delight

Add-on services give clubs new ways to elevate the experience and generate revenue — blending play, tech, and personalization in ways that feel fresh, modern, and memorable.

Match-recording tools like Save My Play let players relive their highlights, study their form, or share clips with friends. Other paid extras, like massage chairs or even sports simulators, add variety and create new opportunities for players to engage and spend.  

The goal is to surprise players with value. Offering a few well-chosen add-on services helps your club stand out in a crowded market, generates new revenue streams, and gives players more reasons to participate and share their experience with others. 

Example of CourtReserve's Save My Play integration available in the mobile app.
Example of CourtReserve’s Save My Play integration available in the mobile app.

4. Personalize programming and skill development opportunities

Every player walks through your doors for a different reason — competition, connection, confidence, or just a break from the day. Personalization is how you meet each of those needs without stretching your resources thin. When programs and play formats reflect how people actually live and play, satisfaction and retention rise together.

That level of understanding starts with analyzing your player base and identifying distinct segments. Ask questions like:

  • When are your courts busiest, and who’s playing during those times?
  • Which programs fill up fast, and which ones fade?
  • What kinds of matches or formats create the most energy and connection?

The answers often reveal opportunities hiding in plain sight, and a clearer picture of what your players truly want from your club.

Club Tennis de la Salut used this approach, partnering with a marketing agency to map out player personas: the early-morning solo hitter, the competitive league athlete, and the busy parent juggling fitness with family time.[2]

Then, they built out specific play formats and services around that, such as weekly parent-child doubles with optional coaching. That segmentation helped players feel recognized and drove a 27% lift in retention.

That’s the power of personalization. It’s all about designing experiences that match real behavior. 

5. Automate consistent and targeted communication

When players get club info and updates before they even have to ask, it sends a simple but powerful message: we value you and your time.

Picture a friendly reminder the night before a clinic, a quick rain update before they leave the house, or a short follow-up after a match with a link to book again. These moments make players feel seen and prioritized. And that feeling sticks.


Maintaining that level of communication manually is tough, though —  sometimes impossible as your tennis or pickleball club grows. Automation solves that. It keeps communication running quietly in the background, ensuring players always have the information they need right when they need it.

And with tools like Patch Retention, clubs can personalize every touchpoint — confirming bookings, sending event reminders, or re-engaging inactive members automatically. Each message feels timely and thoughtful, helping your club stay one step ahead.

Video Transcript
0:03
Hi everybody. Welcome to the webinar today. We’re excited you’re here. We’re going to get started in about uh 3 or 4
0:09
minutes. So hang with us.
2:05
Hi everybody. Welcome. We’re going to get started here in about two minutes.
2:56
Hi everybody. Thanks for being here. We’re going to start in about one minute.
3:35
All right, everybody. Thank you for jumping on today. We’re excited you’re here. Thanks for taking time out of your
3:40
busy schedules to be with us. My name is McKay Allen. I’m the CEO of Patch. We have uh Tim uh Owens from Court Reserve
3:47
who’s in the background as well. And uh we’re so pumped to be with you today to talk specifically about how four clubs
3:53
are using this patch court reserve integration to drive more revenue. So we are going to really dive into use cases.
4:00
We’re going to share examples of emails and text campaigns they’re using. It’s going to be awesome. So we’re excited to
4:08
uh to do this with you today. Uh two quick housekeeping items before we get started. First and foremost, uh we want
4:15
you to know this webinar is being recorded so you can share it with people at your at your club, at your business,
4:20
colleagues, whatever. And then the second thing is we do want this to be interactive. So if you go to the little question area or the chat area, um leave
4:28
us a message there and we’ll address those as we go and then we’ll pause at the end as well. The other item is we
4:34
don’t want this to be an hour, hour and a half webinar. I’ve been on a lot of those and they can be they can be uh
4:40
lengthy. So, we’re going to try to keep this relatively short and be out of here in 35 to 45 minutes. So, um with that,
4:47
thank you for being here again and and we’re excited for it. We’ve um uh there I think there’s uh about a hundred clubs
4:54
that are registered for this event. So, we’re excited to excited to talk to you all today. Um all right, first thing is
5:00
about patch. Um what do we do? Essentially, uh, we’re a platform that
5:05
allows you to turn your one-time players into longtime members to keep those members to upgrade members. And clubs
5:12
use us for texting, email, and customer retention. Uh, you’ll see that more in depth in a moment, but that’s kind of
5:18
the the background, right? Texting, email, and customer retention automations. How does the court reserve
5:24
and patch integration work? Well, basically, it automatically automatically syncs your court reserve
5:30
data to patch. So everything from contact fields to order finished events.
5:36
So check-in status, did they show up? Are they a member? Are they on a trial period? Um even your pickle ball
5:42
ratings. And then what’s next? We’ll talk about this at the end end a little bit as well, but just advanced check-in
5:48
data, more specific detail about what exactly they’re attending, what they’re checking in for, which I think is really
5:55
important. We’ll cover a lot of these automations. So how are people using the integration? So, they’re sending out
6:01
texts and emails when a membership expiration’s coming up or if they visited for the first time a campaign
6:07
that is sent to them to try to get them to come back and or become a member. Birthday campaigns are really popular.
6:14
We’ll talk about all of these in detail. And then some common questions we get.
6:19
So, I just want to hit these right off the top. Do my players interact with patch at all? No. So, your players do
6:25
not know we exist. There’s not an app they download. There’s nothing like that. We’re not interested in in
6:30
scheduling courts for your players. They would simply you would simply use patch as the tool through which you email and
6:38
text your players. How long does it take to get going? Usually we’ll do some demo
6:43
calls with you. Make sure it’s a great fit. After you sign up, if you want to be a customer, there’s usually a few
6:48
onboarding calls. Um my onboarding team won’t love that I say this, but it’s essentially unlimited for the first uh
6:54
60 days or so. Um, so the goal is to graduate you from that where you know how to use the product really well. And
7:01
then of course we have ongoing customer support and then um do you need to use
7:06
patch for it to work? Yes. So patch is just a tool. We’re not an agency that’s going to come in and build all the
7:12
campaigns for you. Um but you can just set up these automations one time and
7:17
let them let them go. So that’s important. All right. Um, as I said,
7:23
patch email, texting, reviews, journeys, um, basic texting, onetoone texting,
7:28
blast texting, emails, all of that stuff is within the PL patch uh, system. Okay,
7:35
I want to dive in and talk about these examples. Um, we’re going to dive very specifically into some clubs who are
7:40
using patch and using the integration with court reserve and talk about how they’re using it with specific examples
7:47
and with data. and we got permission to use these examples. Um, and we’re very
7:52
very grateful for the clubs that gave us us permission to use the examples. Um, first is Dildinkers in Colombia. Um,
7:59
this is a quote from Ally over at Dill Dinkers. So, she says, “I sent out a text blast about a gift card sale we were running. We sold $8,000 in gift
8:06
cards in a week. I feel like a patch nerd. It is so fun.” I love that. Um,
8:11
the automation is very powerful. You guys are seriously awesome. I also love the liberal use of exclamation points in
8:18
this uh in this quote by Ally. It’s a great job. All right, so how do they use
8:23
Patch? First is they use us they have a kiosk at the front desk um for guests to
8:29
drive check-ins so they can get additional texting optins and they know
8:34
for sure when people show up and that’s really important. They’re also using it for onetoone texting. So, you’re going
8:42
to if if you’re a patch customer, we can help you make your phone number a textable number. So, you can send and
8:48
receive phone numbers or text messages rather through that phone number. They look and behave like any normal text
8:55
message would. They’re not like a short code or a long code. Um, but people can
9:00
text in and ask about hours, um, leagues, tournaments. Um, you do that,
9:07
you put it on your website and you will instantly see an impact and then you can reply to those. You can see here an
9:13
ongoing conversation between a player and the uh location and how it’s just
9:21
back and forth, very simple. It shows up as a text on their phone and that’s a great way to keep your customers, your
9:26
players engaged. All right, this is a chart um that I
9:32
wanted to show conversions by marketing channel. So, let me kind of orient you to what you’re seeing here. Um, what
9:38
you’re seeing is the blue bars are um conversions,
9:43
meaning essentially uh players that were impacted by a campaign. Those are blue
9:49
uh which indicates email blasts. And then the red little ones that you see at the top are ongoing automations. So,
9:57
this is the impact in real dollars of email campaigns and the ongoing
10:03
automations. So you’re going to notice that whenever an email is sent, you see a typical bell curve, right? Where the
10:08
effectiveness is really high for the first two or three days as people are opening that. Then it starts to die out.
10:14
And for the red bar at the top, you see that just kind of continues every day.
10:21
There are ongoing automations that every day produces revenue for this location.
10:28
Um and that is very standard and typical result that we see is a lot of revenue,
10:35
a lot of conversions are driven um very quickly after an email is sent and then
10:41
ongoing um there are uh uh on there’s ongoing revenue from the automations.
10:50
All right, I want to talk about the email campaigns because they’re doing an awesome job with email blasts. So, email
10:57
campaigns are a very simple way to message multiple customers at once. So,
11:03
this specific location is sending weekly emails um to segments of their list, often
11:09
their entire list, but they’re sending at least one email a week. They’re
11:15
sending a few text message blasts. And you can see here that their open rates
11:20
which are on the right hand column there are excellent which means their list is really good.
11:26
It’s clean and the content that they’re producing is compelling. People want to
11:31
read about what they’re sending and they’re used to getting content from them. This could take time to develop an
11:37
open rate at this at this level because if you just start from scratch, people
11:43
aren’t used to seeing something from you. It’s going to take time for to to condition them that you’re going to
11:48
email them every week with what’s going on at your club. And you’re going to see what the emails look like here in a the
11:54
next couple slides. They’re very simple. They’re easy to navigate and they’re short. And that uh is a great simple
12:03
solution to engaging with your uh with your players. They don’t need to be
12:09
incredibly complex. They can be simple and short and uh and easy to write.
12:15
I want to talk about some of the campaigns they’re running as well. So, as I mentioned, you see here the email
12:21
blast and text blast they’re sending, but I’ve also mentioned the automations that they’re sending. So, I want to
12:26
highlight a few of those automations. Um, these are the three that three or four I think that were the most commonly
12:33
used within uh this location. So, the first is after three check-ins,
12:39
so after someone has been there three times, they send either a text or an email, not
12:46
both, to the folks who’ve checked in three times, asking them for a Google review.
12:53
This is a fantastic way that a lot of our clubs uh use to easily generate more
13:01
Google reviews. We have clubs that have literally tripled their Google reviews in the first 60 or 90 days using the
13:06
platform. And in this competitive space with more clubs opening all the time, that’s really, really important. So,
13:14
they’re getting these in an automated way. They’re not asking it for asking people to fill it out as they leave.
13:19
They’re not manually sending texts to people asking for a Google review after. It’s happening automatically two hours
13:26
after their third check-in. So you can see here the purple box um run after
13:32
three check-ins. It delays two hours and then sends either the email or the text asking for the review.
13:39
This is a member last time check-in. So essentially this campaign the idea here
13:45
is um you see these three filter blocks in orange. So look at the three orange
13:51
blocks. Every single day, Patch is looking through their database and saying,
13:57
“Okay, who are members whose last check-in was 30 days ago, 60 days ago,
14:03
or 90 days ago.” And then it’s sending an email, waiting 4 days, sending a
14:09
text. So, the goal with this campaign is to try to re-engage people, members
14:16
specifically, who have not shown up in either 30, 60, or 90 days.
14:24
And you can see here, like this looks a little complex, but I think you can also see like once the logic’s built and you
14:31
just let this run, the impact that this has on a business. Imagine being able to
14:37
every single day automatically email people at your club
14:43
or text people at your club, members who have not been in 30 days, 60 days, 90 days, and remind them to come back.
14:50
Remind them of the bene benefits they’re getting by being a member and uh get them back to to playing pickle ball and
14:56
bringing guests to do that. By the way, this is another common one. Um it’s a
15:02
birthday campaign and this one’s so simple. I love it. It is sent to people,
15:07
anybody in their database on their birthday.
15:12
So, every single day, it looks through the database and says, “Whose birthday is it today?” and then sends an email.
15:20
What do they send? They send this awesome email with a cat with a bow. And
15:25
this is an incredibly effective campaign. So, this has generated about $15,000 in revenue for the business. um
15:33
which is incredibly powerful for something this simple. So again, these emails are, as you can see, like very
15:41
simple. Three paragraphs, basically, one image, probably took 8 to 10 minutes to
15:46
create. That’s awesome. It doesn’t need to be complicated. It can be very, very simple and you’re going to see an
15:52
impact. So amazing job by the by the team um at Linkers in creating this.
15:59
This is a similar campaign but with a different filter. So this is for a birthday in 30 days. So 30 days before
16:07
someone’s birthday, they will send an email. And this again is the email. Um
16:13
offers them the ability to come in. They have a member discount if they want to have a party at the club.
16:20
Awesome. another great example of a very simple campaign that is um very very
16:28
powerful for the business. So you can see here there’s campaigns that are more complex and then there’s very simple
16:33
campaigns. So let me just pause there before I jump into the next example and see if anybody
16:39
had questions on the first example.
16:45
Yeah, there’s a couple of of um thoughts here as we move into the second second
16:51
example. I showed you the first example that had really simple emails and very simple campaigns along with a few more
16:58
sophisticated ones, but they’re really good at consistently sending email blasts as well as having campaigns
17:05
running in the background all the time. And I want to stress, it’s not an eitheror proposition. You don’t need to
17:10
either have campaigns running or send email or text blast. You can do both at
17:16
the same time. All right. Second example is a pickle rage location in West Bloomfield.
17:23
Um quote from Marian. Um I love patch. I’m a big believer. I was amazed once we turned on the automations of what took
17:29
place in just 7 days. I threw up my papers and was like, I’m just going to go eat lunch for the day. I’m done. I have nothing else I need to do. This was
17:35
great. Christina, who’s the GM of another one of their locations, is a huge fan. She was like, “I told you I needed patch and you wouldn’t let me
17:41
have it at another location. It’s been great. We’re thrilled. It’s living up to what we thought.” Which I love. That’s
17:46
awesome. So, let’s dive into how they’re using it. So, you see another similar
17:51
view of how the conversions are tracking. So, um, blue is email
17:58
campaigns. You see upticks when an email goes out, and then you see consistent red, which means the automations are
18:04
going on every single day, all the time. They’re set up once. Email and SMS campaigns are going
18:12
amazing. Um, this location is sending email campaigns weekly. They’re sending
18:17
some SMS blasts and the open rates are fantastic for these campaigns, which means again the
18:25
list is good and the content is compelling. And then I added over here the revenue generated by each email. And
18:32
we always get questions around, well, how do you calculate this? I’m going to be honest with you, it’s not perfect.
18:37
There’s no revenue attribution model that is perfect. Um, but basically what we’re doing is we’re saying, hey, if
18:43
someone interacted with a text or an email, meaning they open it, they read it, they click on it, and then within 3
18:50
days they spend money at your club, we’re counting that as part of the revenue. Is it perfect? No, it’s not
18:57
perfect. But it’s it’s a pretty conservative approach to how we’re thinking about uh revenue here.
19:06
Um, okay. So, their blast. What are some examples of the blast they’re sending? Now, I want to highlight
19:12
sort of the two styles of emails we’ve seen and also highlight there’s no right or wrong to how these are built.
19:19
They are building very complex emails that are long that have a lot of
19:25
links and images. So, and they’re still getting great open rates. So, these
19:31
probably take longer to build than the ones in the previous example that you saw, but they’re also getting great open
19:37
rates and they’re getting great click-through rates. So, there’s no oneizefits-all. You do what is best for
19:43
your business, the time you have, the resources you have. Not every ne email needs to be perfectly designed, but
19:50
these also do a great job like really really and it shows kind of the design capabilities too that you can have
19:55
within uh patch if you want to to really design your emails effectively.
20:02
Okay, let’s talk about some of their campaigns. Inactive player re-engagement.
20:07
So, these are campaigns that are are sent
20:12
when a player has not played in 30 days at the top, 60 days, or 90 days. You
20:19
notice it’s a little bit different. These are not just for members. These are for any players who have not been in
20:26
30, 60, or 90 days. They send an email, then delay four days, and send a text.
20:32
Send an email, delay four days, send a text. Send an email, delay four days,
20:37
send a text. This is a very effective campaign. You can see examples of the emails that are sent
20:44
and the texts that are sent. This is the first texting example we’ve shown. The reason people will defer to texts
20:52
often is because a they’re much easier to write. They’re much shorter, obviously.
20:58
That’s the nature of texting. But then also the open rates are much higher.
21:04
So, for example, with email, like if you write a really good email, you can get a 25 to 45% open rate. That’s incredibly
21:12
good. With text, you’re going to get a 98% open rate. It’s it’s unbelievably
21:18
effective. So, a lot of businesses will will defer to texting over email, but
21:24
most will actually say, “We want to have both in our campaigns,” which is great.
21:31
A new player welcome. So the trigger for this is a waiver being signed. You can see in the purple box.
21:38
Then 2 minutes an email goes out. 7 days a text goes out. And you can see what
21:43
the text says here.
21:51
Now this one is awesome. A non-member conversion campaign. So, the idea is to whenever someone um
22:02
shows up at the club as a guest, they’re put in this campaign where they’re they
22:07
receive text messages and emails until they become a member. Now, you
22:13
notice up here at the top, the contact is updated when they become a member and they are ejected from the campaign. So,
22:21
if someone becomes a member at any point during the campaign, they’re removed from the campaign and they don’t
22:26
continue to receive emails or text messages about this campaign. Um, so
22:32
this is the idea here is if someone um is a guest player, they receive this
22:38
campaign which consists of um let’s see a text message and two emails
22:44
and then if they become a member, they’re removed from the campaign. Awesome.
22:52
Example three. This is Pace Pickle Ball Club. So, I’ve shown a couple of like
22:57
awesome franchise groups. And so, you might be saying, “Man, we don’t have the resources they have.” Um, the next two
23:04
I’m going to show are are single location clubs that um you can easily
23:11
easily um replicate what they’re doing. Um so conversions by marketing channel
23:16
the automations are in red and they are producing for them at a
23:22
high level every single day. So again they are focused really on the um the
23:31
automations instead of the email or SMS blasts. So they’re setting up the automations and letting them work which
23:37
I love. They’re also using onetoone texting. You can see the conversation here.
23:45
And you can see the emails are textbased. They’re very simple. Contact is created. An email is sent. Awesome.
23:54
Very simple. That’s great. Couple of very simple links. A header at the top that they simply uploaded their logo to
24:00
create. Awesome. Very simple. A welcome email to try to get them to to come back to try
24:07
to get them to become a member. A recapture campaign. So, this is a
24:13
variation of those folks who have not played in a while. Their variation is 45
24:20
days, 90 days, and 120 days. And then they receive an email for each one. Super powerful.
24:26
I love this one. It’s a more complicated one. So, I’ll walk you through it. It’s a follow-up for a specific class. So,
24:34
every Saturday at 12:05, it goes to a specific group of people. Ask them if they enjoyed the class via text. um and
24:42
then ask them eventually one day later to leave a Google review. So it’s it’s the the idea is to get them
24:50
to leave feedback about the class, possibly the instructor, and to get them
24:55
to sign up for additional classes, lessons, membership, etc.
25:01
I love this one. This one’s a really unique one, very cool. And the fourth example I’ll keep a
25:06
little more anonymous. It’s a club out west here in Montana. Um, I like this one because they’re using SMS blasts a
25:12
lot. The reason that they’re using SMS blasts a lot is because they’re easier to write than email blasts. So, they’re
25:20
much simpler, they’re shorter, they’re easier, and it works.
25:26
So, SMS blasts are sent to a segment of the list. You can see here how frequently they’re doing it. And this is
25:34
uh why people send text messages, this 98% number. An average of 98% of people
25:39
read texts within three minutes, which is incredible.
25:45
And if people reply to those, we get this question a lot. If people reply to text blasts, those replies go back into
25:51
the onetoone thread. So if someone replies to a text, because
25:56
they don’t know they’re in a text with a thousand other people, 1500 people, 6,000 other people, whatever the number
26:02
is, they can reply to that and start a onetoone conversation.
26:07
Very simple campaigns again. Contact is created. This is a new player welcome campaign. An email is sent. 7 days later
26:15
a text message is sent. This is one I love because they
26:22
basically got settings built in here that allows our system to tell them when
26:27
a customer is at risk and when a player is already lost. and they have built
26:33
campaigns into their system to target people who are at risk or who
26:40
are already lost and try to get them to come back. So each of these is a separate email, separate text
26:47
that those folks receive. And then a non-member, a new non-member
26:52
check-in, so they are there for the first time as a guest or just for uh open play.
26:59
They receive a text message, one day later an email. 7 days after that, an email. So, they have a very, very simple
27:07
campaign built to try to get them to come back, to try to get them to engage
27:13
once they have shown up to play. Okay.
27:19
Um, so, type your questions into the top there. We’d love to take them. You’ve
27:25
seen, I think, a few really good examples of email campaigns,
27:32
text campaigns, and automation journeys that any club can do. A lot of those
27:38
things are pre-built when you sign up for patch. And because of the awesome integration we have with Court Reserve,
27:44
that data flows in. We’re able to tell when people checked in. We’re able to tell um when they have not been in 30
27:52
days, 60 days, 90 days. were able to tell if they’re a member and you can build campaigns that focus on each of
27:57
those aspects, which I think is really powerful. And then the other thing I just wanted to
28:02
highlight here, and Tim can speak to this as well, is we’ve been asked a lot for more specific data, kind of like a
28:10
phase two of the integration, right? Like more not just that they checked in, but what did they check in for, Tim?
28:16
That’s probably the number one thing, number one or two thing that we’ve been asked about with the integration. Would
28:21
you say that’s fair? Yeah. Uh, thank you. This is awesome. And before I jump into that, I just want
28:27
to address the audience. You can hear me. Okay. Correct. We got you. Okay. Um, first off, I just want to
28:34
shout out uh Patch uh this integration. You know, we take integration partners very seriously and it’s just been a
28:42
delight to work with Patch and the team. And not only that, it’s just the value
28:47
that this integration creates for clubs. It’s just um for those that don’t know
28:54
um me and Ashley also own a club, a pickle ball club here in St. Augustine and we run patch at our club and it’s
29:02
all about value and and if I was to say I wrote down and jotted down some just four value points and if it’s okay I’d
29:09
like to share those. Okay. Um, yeah. Um, four things stood out to me
29:14
when I sort of when I sort of look at patch and the integration with court reserve. Um, one is just the insights
29:21
you get around members. So, it’s really nice to be able to to see at a glance
29:26
who your champions are, uh, who your loyal customers are, but it’s also a
29:32
great way to create strong member loyalty because just like we look and we
29:38
take churn very seriously, you know, and I tell this to the team all the time and to clubs, it’s not just about the new
29:45
members, but it’s about retaining your current members. So being able to
29:50
identify those quickly that may be at risk to churn to leave your club and go
29:56
somewhere else. Patch gives you the insights you need to prevent that. And
30:02
just the automated growth engine, the automated growth engine that these customer journeys with patch let you sit
30:09
down and create. Yes, as he as you saw on there, it takes some time to create
30:14
the journeys to tweak them to get them right. But once you do, you can go to lunch as that one quote said. You can go
30:22
pay attention to other parts of your business. You can nurture, re-engage, and upsell members automatically. And
30:27
Patch does that great. And finally, it’s just communication. We’ve saw with our front desk, just the the back and forth
30:33
text. We’ve saved people from going and going somewhere else. we’ve given information about a specific clinic or
30:39
about a pickleball 101 class and was just able to have a text conversation with those people and the front desk is
30:45
like wow we are actually able to communicate people very quickly and very effectively so I just wanted to
30:51
highlight those value points and then as he mentioned it’s all about the future
30:56
value what are we doing yes this is an amazing integration but we are not going
31:02
to be complacent as you know with court reserve we’re always innovating and we always want to make things better, make
31:08
things more powerful. So, what we’re going to do in the next coming weeks is
31:14
we are going to take the check-in event that McKay is talking about and we’re going to add some things to it. One of
31:20
the things we’re going to add is the activity type so that you will know the difference when somebody comes in and
31:26
checks in. Were they there for an event? Were they there for a reservation? Were they there for a lesson? Were they there
31:32
for a league? So then you can build campaigns specifically around that type of event. And not only that, we’re going
31:38
to give you the name of the event. Were they booking singles or doubles? Were they booking a pickle ball 101 class
31:45
compared to more of an advanced clinic? So you can build campaigns and reachouts specific specifically for the type of
31:52
event that they’re booking or they’re registering for. Second, we’re going to add activity start times and end times.
32:00
And this is really good for timebased automations. So an example of this would be like sending a thank you note right
32:06
after a lesson like or good good luck tonight right before a league match
32:11
because if we know the specific event they’re signing up for you know the time they’re coming. Now you can build
32:17
timebased automations. Uh thirdly we’re going to give you more information around the check-ins for courts and
32:23
instructors. And I’ve really been really excited about instructors because you
32:28
can do a lot of things. If you know somebody came and took a lesson with an instructor, you could send out a survey to see how valuable that lesson was with
32:36
that particular pro. Or you could say, “Here’s a 20% promo code for your next session with Sarah or Jim.” Um, and
32:44
finally, uh, we want to really put in some more valuable cost data so that you can sort of distinguish between free and
32:51
paid attendance. um and offer and upsell customers to offer them a discount to
32:58
free trial attendees or a free beginner class. So, those are just some of the things, McKay, that that we’re adding.
33:04
And one thing on specifically for the court reserve side is promo codes. So,
33:10
we’ve been hearing it from the rooftop around, hey, it would really make the integration more powerful if we had the
33:17
ability to set up promo codes in court reserve and then utilize and send out those promo codes in these campaigns.
33:24
So, that’s a that’s a feature that’s actually in development right now with a scheduled fall release. So, super
33:30
excited about what we’re building, super excited to work with patch and uh I hope you guys see the value in this
33:36
integration. Love it. That’s awesome. Um Tim, thanks for that. That was great and it was a
33:41
great look forward to. Yeah, it’s it’s so fun to work with Tim and Ashley and their team.
33:47
A, they’re awesome people, so they’re fun to hang out with. And B, their team just gets stuff done. And there
33:54
sometimes you get in you, as you guys know, there’s a lot of people who who
33:59
say things, there’s very few that do things and and they do a great job of getting things done. So, uh, that’s
34:05
awesome. So, let’s do this. Tim, why don’t we run through a few of the questions that are coming in? and um and
34:11
uh hit on those and then we’ll let everybody get back to their uh lovely Tuesday. Um
34:17
okay, so Dorothy asks, “Where do we find the conversions by marketing chart that you have been showing?” So I want to
34:23
like show that and then I’ll kind of explain where it is in the system. It’s this chart conversions by channel. So,
34:29
if you’re a patch customer, you go to dashboards on the left hand side of your screen if you’re a patch customer. And
34:36
the second dashboard that you see kind of open up in the hamburger menu is called marketing. So, dashboard
34:44
marketing. That’s where you’re going to find it. And it’s going to show data for your business. Um, now to be to be super
34:50
clear, you have to have built something in order for that to show, right? If you haven’t sent out a text or an email or
34:58
um built any automations, it’s not going to show any data, right? So, we’ve got
35:03
to make sure that you’re sending emails and texts. Hopefully, that makes sense.
35:08
Um let’s see, one more question around one:1 texting. Yeah, so let me review
35:14
that again. Um the idea is this.
35:19
When you sign up with patch, we can make your current number a textable line. So
35:24
basically, businesses can text businesses, you’re the business, your customers can text you directly and you
35:30
can text them and it doesn’t show up as like a weird short code or or anything like that. It’s a normal phone number
35:36
and they just receive it like they would a text from their mom or their brother or whatever. And it shows up on their
35:42
phone so you can text them. So they will text in and ask questions. You can text back. You can also even put a little a
35:48
little bug on your website, a little widget on your website that um that
35:53
allows you to receive inbound messages really easily. So, uh it’s a really
35:58
powerful and very simple tool. Um
36:04
Tracy asks, let’s see.
36:14
She says, “When you’re talking about guests or waiver sign, is that a waiver for non-account holders?” So, it’s any waiver that is signed um um within court
36:22
reserve and and Tim most clubs will would you say it’s what percentage of clubs are requiring a waiver when they
36:28
when when a when a player shows up? Tim, what would you say that number is? Any idea? Yeah, it’s very interesting question and
36:34
a good question. Um, if I don’t have the statistics in front of me, it’s much more, it’s interesting because it’s much
36:41
more predominant in the pickle ball club market than the tennis market, but um, you know, internally for those
36:48
using our waiver services, I would say about 70% are requiring a liability
36:54
waiver of some sort. Cool. And if you’re not using court reserve, the their system for this,
37:01
their their solution for this is really simple and really really easy to use. So I would strongly recommend that. Love
37:09
it. Um Tracy asked, “Does patch catch up on lost customers when you first start?”
37:16
Um give me a little more detail on that one, Tracy. I’m trying to So, so we can
37:22
patch will be able to tell you which customers are already lost if that’s what you’re asking. So, yeah, we can do
37:28
that. We can tell you which customers are already lost and you can build campaigns for them. Um, if that’s if
37:35
that’s what you’re after. Awesome. The other thing I would say here is that there are
37:42
when we talk to clubs um and we’ve got a about 200 clubs using this integration
37:47
right now and what we’re finding is um when they sign up with patch they
37:54
might be using an email marketing solution let’s say like a Mailchimp or something like that that they’re paying
37:59
a couple hundred a month for. They might be using a one-to-one texting solution
38:05
that they’re paying a couple hundred bucks a month, maybe 300 bucks a month for. And then they’re probably not doing
38:10
text blasts or automations. So kind of the four pillars of what we do, right?
38:15
Email, onetoone texting, text blasts, and automations. They’re probably paying for two of those four and not doing the
38:22
other two. So when we come in and we say hey you can do all four of those things in the same tool and we are deeply
38:31
integrated with the system that you use for everything which is court reserve it becomes a no-brainer for a lot of these
38:38
uh clubs. So um awesome great questions everybody and um thanks for your time
38:45
and for jumping on today. We know you’re busy so we value your time. We want to get you back to your day. And Tim, thank
38:51
you again for jumping on and and for for saying those kind words. Everybody, if
38:56
you have questions, you can email me directly um at mccay at patch retention or Tim at Tim at Court Reserve. We’d
39:02
love to talk to you and uh we’re grateful for all you guys do for the sport and for the industry and we’re excited to keep working with you. So
39:08
Tim, any final thoughts before we before we close up here? No, I I think this was fantastic. Again,
39:14
I just want to mention the fact that if you have not explored this integration, I highly
39:20
encourage you to do. It’s just interesting to see how clubs are embracing it, how we get clubs every day
39:27
asking about it, jumping on it, and immediately see an ROI. Um, and so, yeah, I I again, this is probably going
39:34
to end up being one of our most popular and most powerful integrations. And so, I’m so glad I found the team at Patch
39:40
and McKay and we got this working. And the best is yet to come. Awesome. Love it. Thank you so much,
39:47
guys. Appreciate it. Have a great day.

6. Simplify entry and give players more freedom to play with access control

Flexibility and convenience are among the biggest drivers of player satisfaction. Players want to play when it fits their lives — early before work, late after dinner, or in those quiet off-hours between. Access control systems make that possible.

With secure PIN codes, mobile entry, or touchless check-ins, authorized players can access your facility on their own time — no front desk required. It’s an effective upgrade that expands access while keeping your facility secure and efficient.

For players, that freedom builds loyalty. They can play when they want and never feel limited by hours or staffing. For operators, it means better court utilization, new opportunities for off-peak revenue, and less strain on resources, all without sacrificing security or control.

7. Develop a loyalty program that rewards engagement

Loyalty programs give clubs a way to recognize player participation — rewarding consistency, involvement, and enthusiasm in ways that keep players motivated and connected.

A well-designed program might reward players for things they’re already doing: booking early, attending regularly, inviting guests, or joining new events. Those small acknowledgments can turn routine participation into a sense of progress and pride.

These loyalty programs also give staff valuable insights into engagement patterns — including who’s thriving, who’s dropping off, and where to focus outreach. It keeps your most active players energized while helping you spot opportunities to re-engage others.

At its core, loyalty is about recognition. Players who feel their effort is noticed build a deeper connection to the club. And, it gives them one more reason to come back.

8. Collect feedback to keep improving the experience

Ask players to share their thoughts through short, friendly surveys after events, lessons, or new programs. 

Keep it quick and conversational: “How was your experience today?” or “Would you join this clinic again?” A few questions are enough to spot patterns and identify what’s working — and what’s not.

The key is what happens next. Acknowledge responses and, when possible, make visible changes based on what you learn. It shows players that their input actually shapes the experience, turning feedback into trust.

When players see that their opinions matter, they feel like part of the process — not just participants. That sense of collaboration is what keeps your programs fresh and your community strong.

The details define the experience 

Great player experiences don’t happen by accident. They’re built through intentional, strategic choices — the warm greeting, the quick reminder, the replay that makes someone smile. Those are the moments players remember long after they’ve left the court.

Refining those moments is what sets great clubs apart. It’s about amplifying the details that matter most to players with care and consistency. When every touchpoint — from booking a court to grabbing a snack post-match — feels deliberate, the entire experience feels elevated.

That’s the new competitive edge. Experience is the reason players choose, stay, and advocate. The clubs that lead the next wave of growth will treat it as a strategy — where communication is proactive, technology fades into the background, and every detail is designed around the player.


[1] Salesforce, “What Is Customer Experience (CX)? Definition, Importance & Strategy,” Salesforce Blog, https://www.salesforce.com/blog/customer-experience/

[2] Versys Media — Marketing Agency, https://www.versysmedia.com

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9 TIPS
FOR
HAPPIER
MEMBERS

How automating your club is directly related to acquiring and retaining more members at your club

Tim Owens
Founder of Courtserve.com