AI in Racquet Sports: What’s Emerging Now and Why AI-Ready Clubs Will Benefit Most

Green 'AI' hub over a tennis ball and pickleball

AI is no longer a distant “what if” for racquet sports. It’s already shaping how players train, how coaches teach, and how clubs operate under growing demand.

But the bigger story is that AI is quickly becoming part of the industry’s baseline. In other words: these tools are only as useful as the systems underneath them. The clubs that get the most value won’t be the ones chasing every new product. They’ll be the ones with connected digital foundations that make AI easy to adopt, trust, and scale.

Here’s where AI is taking hold first across racquet sports clubs — and what that shift signals for the clubs prepared to use it.

What’s ahead:
Smart cameras, video replays, and AI match analysis
AI-powered club management platforms
AI tools for better player experiences
What this means for club operators (benefits)
How can interested racquet clubs get AI-ready?

Modern tech that’s reshaping the racquet sports industry

The AI shift in racquet sports is taking shape through a handful of practical technologies that are gaining traction quickly. Some live on court, some behind the desk, and some directly in the member journey — but together they’re redefining what a modern club experience looks like.

Smart cameras, video replays, and AI match analysis

Every match leaves behind data, whether you track it or not. That data is especially rich in racquet sports: ball speed and placement, spin, footwork routes, reaction time, shot patterns under pressure.

Until recently, most clubs couldn’t capture those signals without expensive setups or hours of manual review. Now, on-court camera systems with built-in AI are surfacing them in real time — turning matches into usable performance insight.

That shift is reshaping training and coaching in a few clear ways:

  • Players get specific, visual feedback. Instead of generic takeaways, players can use AI-generated video replays to spot patterns like where serves land most often, which shots break down under pressure, or how positioning drifts late in games — making improvement practical and repeatable.

  • Coaches gain a reliable second set of eyes. The system tracks tendencies across matches while the pro runs the session, so coaches can design drills around what’s actually happening and track progress over time without hours of video review.

  • Movement data helps flag risk before injuries happen. By spotting inefficient mechanics or overuse patterns early, clubs can support safer development for juniors, competitive players, and high-frequency members.

  • Progress becomes measurable, which keeps members invested. When players can see their progression over weeks — not just feel it — lessons and clinics carry clearer value, and participation stays sticky.

In a nutshell, these systems make improvement easier to deliver, easier to see, and easier to scale in a busy club environment.

Video Transcript
0:00
Hello everyone. We are so excited about our webinar today. It is all about video
0:08
analysis and video recording and just lots of great conversation around this
0:14
new technology that we are finding at court reserve is extremely important to all of our clubs in the tennis, the
0:20
pickle ball, the badminton, the padell, all of our racket sports space. So my name’s Ashley. Welcome. and I’m here
0:25
with David from Save My Play and Kevin from Rex up in Oregon. Thank you guys so
0:32
much for coming on board. Thanks for having us. Pleasure to be here. Absolutely. Great. All right. Well, as
0:40
we slowly let people into the call, just know that today’s webinar is being
0:45
recorded. At some point today, uh we’ll throw it up on the court reserve YouTube channel. And I’m sure that you guys are
0:52
gonna have a lot of great questions for both David and Kevin. David from Save My Play and then Kevin from the club
0:58
perspective about how he’s using Save My Play at his club. So go ahead and feel free to put those questions in the in
1:04
the Q&A and we will answer those questions either throughout the webinar or towards the end. So welcome again.
1:12
We’re going to go ahead and get started. So David, you uh came up with this brilliant idea uh of Save My Place. So,
1:20
take us through the vision and and what where did this come from? Thank you.
1:25
First of all, I appreciate that. Um, yeah, it came from I’m a tennis player. I live in New York City. I always tell
1:32
the story, one of my favorite places to play. Well, there’s bunch of places, a bunch of court reserve facilities, but
1:37
one of them that I was playing in a lot was Central Park. Um, and you know what happens there is you’re basically
1:43
playing like minute to minute. Like you can’t go a minute over, you can’t start a minute late. Like they give away record. It’s super super strict. Um, and
1:50
I would always want to record myself like when I play tennis. Uh, so I would be setting up my camera, uh, taking, you
1:55
know, 5 minutes out of our hour, you know, reserve playing time and my friends would like yell at me, be like, you know, what are you doing? Like, and
2:01
then afterwards, the thing is I get, you know, amp footage cuz like my camera would, you know, fall a little bit. Uh, and then I would have to edit like 2
2:07
hours of footage every time we play tennis just to find, you know, like a few highlights. Um, so it was really,
2:12
you know, kind of a process. So I’m like, there has to be a better way. like I just want to walk into a facility and not have to do any work to get a
2:19
recording or, you know, see my highlights. Um, and I wanted it to be, you know, an efficient solution, something simple. Uh, no work for the
2:26
player, but also no work for the facility, uh, was was the vision, too. That’s amazing. So, did you actually
2:33
like is your background in engineering? Is it in cameras? Like, tell us a little bit about your background. Yeah, so I’ve
2:40
been an engineer uh by trade my my whole life. you know, in an amateur uh athlete in tennis, table tennis. Uh so I kind of
2:47
just built it for for myself. Um you know, I play I play at National Tennis Center too a lot. I always had trouble
2:53
recording myself there. That was, you know, a court reserve facility that I was like, “Oh, cool.” Like I wish, you know, there was a way to just get my
3:00
recording. Um so that’s yeah, kind of how it came to be. Okay, that’s awesome. So tell me a little bit because I don’t
3:06
know the story of how you actually got to know Tim because you and Tim had a couple conversations before I even knew
3:12
who you were. So tell me about that. Yeah, this is this is a true story. I swear like I think maybe a week or two
3:18
after we launched I I just email court reserve support because like you know every facility I played at used court
3:23
reserve. So I was like that makes the most sense. I’ll email them. Probably never going to hear back. And I like
3:30
heard back like right away and Tim said hey love what you’re doing like you know want to talk and I was like wow like that’s that’s pretty cool. Uh and then
3:36
you know we had a conversation just right away. Uh he saw the vision. Um and he you know again I’m not just saying a
3:43
true story. He saw beyond kind of what I had seen at the time. Like we had a very
3:48
limited feature set at that time. We didn’t have live streaming. We didn’t have some other stuff. Uh and he was like live streaming is going to be big.
3:53
And I was like uh I don’t know. And he was uh he was absolutely right. uh and you know great great product vision uh
4:00
there. That’s awesome. So um just to be clear with um some of our friends on the
4:06
webinar today um last April Tim and I opened our own twodoor indoor uh
4:12
facility here in St. Augustine. It’s called Old Coast Pickle Ball. And pretty much right away uh David, you actually
4:18
came to St. Augustine and helped us install the Save My Blake when there was no court. When there was no court. Yes.
4:25
before the paint and the nets. Uh so you actually helped us. So we’ve been using it. Um and honestly, you know, we use
4:32
Old Coast as kind of a bed of, you know, all the technology you want to try out for Court Reserve before we actually let
4:38
it out. And so we’ve been using it since last April. And now with the new integration within Court Reserve, it’s
4:45
just it’s just exploded to our own player base for sure. So, can you take folks who don’t even really know what
4:52
Save My Play does through like what it does, the benefits of it, all the functionality, you know, high level, and
4:59
then uh we’ll kind of move from there. Yeah. So, the most basic functionality
5:05
and the initial vision was a player could walk into your facility uh with, you know, basically no effort. We like to say within 10 seconds or less, like
5:11
is is the measurement used to be able to record their session. uh they don’t have to, you know, they don’t have to
5:16
download an app as a thing because they already have court reserve um you know and that makes it really easy. Uh they
5:22
could basically record their session uh and then afterwards they’re going to get an email uh that has uh their full
5:28
session with the gaps removed uh AI highlights and all that cool stuff. It’s really easy to share. We have some
5:34
really cool AI sharing features uh too that help you create like reels. Um and
5:39
then you know we also have a lot of other features on top of that. Some of them are more like facil facility oriented like we have events uh for like
5:46
live streaming. Um you know which I know you uh and and Tim use a lot at old coast. You were some of the best
5:52
original you know streamers. Uh you use our feature where you can stream to YouTube. Uh so that’s you know a popular one now. Uh you were pioneers of that.
5:59
Um which is now you know we see it a ton for for events. Um, yeah. So, just a really simple, easy recording experience
6:07
because the the thing the example I always use is that no player is going into a facility saying like, “Oh, I want
6:13
to try to figure out like how I’m going to, you know, record today.” It has to be easy. Yes. So, I know at Old Coast
6:18
Pickle Ball, we basically have two cameras. We we put them up on the wall. Um, talk to me about the technology,
6:24
that camera. Um, is it where people can buy their own cameras and use? Are these Save My Play specific cameras? talk
6:30
about that that hardware. Yeah, so our we have our own uh really affordable uh
6:37
proprietary camera. Uh and I think the thing that’s allowed us to grow so quickly uh and it’s also the way you use
6:43
it at Old Coast uh is the camera just needs to be plugged in to any normal outlet and connected to Wi-Fi. Um a lot
6:49
of our competitors require really complex setups. Uh you have to have like a server for a lot of them. You have to bring on premise. You have to wire them
6:55
back to that server. Uh and we work really really well uh on Wi-Fi. Um, so
7:00
you know, the setup is is really easy. We’ve had places uh do you know actually a early one of your uh rehearsals like I
7:07
remember Chris said at Indianapolis uh he did like 13 courts I believe in a day. Uh he set them up. Um so you know
7:14
we’ve seen some really really quick uh setups. I know Kevin, you know, you set yours up really quickly I think also in
7:20
a day and probably Yeah. Um yeah. So that’s one of the things that’s important to us. Wow. So, if somebody
7:26
was interested in like, you know, moving forward with this, basically, they would just contact you guys and based on
7:32
number of courts. It’s those cameras and you ship them out. I’m sure the days of you showing up and installing maybe a
7:38
little bit less than a year ago because you guys are so popular now. Um, so it’s
7:43
very simple to set up. It’s a plugandplay almost. Um, and then if they’re already using court reserve, the
7:50
integration is something that they can just turn on basically and and go.
7:55
That’s it. You could have everything going like, you know, easily in a day. I think so. That’s awesome. System. So,
8:02
talk to us a little bit. I know sometimes people are like, “Oh, well, how can you know if I’m on a court with
8:07
three or four other people or maybe in a group setting and I, as a player want to record the session, maybe it’s a class,
8:13
right? Maybe it’s an instructional class. What are the limitations or what are the safety parameters around the
8:20
videoing of other people? I know for us at Old Coast Pickle Ball, we have a waiver that every human being that comes
8:26
through the door signs and it is a video, a picture, a social media, like
8:31
we can you’re signing off on the ability to allow us to record you, to take your picture, to you know, all kinds of
8:37
stuff. Have you had any issues with that? I I always say this and I’m not
8:42
like I’m not lying. we have had no issues, but I think a lot of that is due to like the court reserve waiver and we
8:48
always encourage people to use that. Um, you know, and I think it’s pretty blanket and I’ve never heard any
8:54
complaints to be to be honest. Yeah. And just to throw it out there, you have to have your own waiver. It needs to be by
8:59
your state laws. Uh, but we highly we have a general waiver people sign and then we have that, you know, social
9:05
media, you know, video waiver, the release basically that we ask people to do. Um, I’ll tell you from a live
9:11
streaming standpoint, it is so cool. Uh, Tim, he’ll go play in a pro men’s night
9:16
event. Um, and I’ll be here at home and I can turn on YouTube and we have, you know, Old Coast pickle ball court one
9:22
and old coast pickleball court 2 um on YouTube and I can just, you know, look for him and watch him play right from my
9:28
living room. I know that that has been a great feature for us um at Old Coast,
9:34
especially just to kind of push the brand of Old Coast and St. Augustine. How have you found the live streaming
9:39
for some of your other clubs, David? Yeah, so I mean, as I kind of alluded to before, uh Tim was absolutely correct
9:45
that live streaming is just massive. I mean, there’s no other way of putting it. Um, you know, one of our biggest uh
9:50
I mean, the biggest tennis facility in the world that you power to is USA National Campus. Uh they’re constantly
9:55
streaming, you know, 80 courts at once uh there with our with our system. Um, so yeah, we we have a lot of
10:01
scalability, but you know, they’re they’re all wired up. Like they have a really, you know, advanced infrastructure, but the thing I like to call out is you stream uh consistently
10:08
on our Wi-Fi uh based cameras. Um, and so does Kevin. You know, he’s streamed uh like some really cool tournaments. Uh
10:14
cuz a lot of people think you can’t do live streaming like on Wi-Fi enabled cameras, and that’s absolutely, you know, not true. Like there’s uh you
10:21
could do great quality streaming. You don’t need a wired infrastructure necessarily. it helps in some cases, but
10:27
um yeah, so live streaming, you know, we do we do sponsor logos. Uh we do, you know, you could do scoreboards. Um so
10:33
there’s a lot of cool things you could do with it and we’re seeing it become, you know, almost a requirement now for like really compelling, you know, events
10:39
and tournaments. I love on um the YouTube channel as well where we can put our logo and stuff. So it’s a really
10:46
cool if somebody through St. Augustine’s looking for pickle ball, they might pick us up and then, you know, find us as a
10:51
business that they can come spend money in, which is really important. So, all right. So, Kevin, from a club aspect,
10:58
tell us a little bit about your club, how long you guys have been around, and what what your experience has been from
11:03
a club owners perspective with Save My Play. Yeah, thanks Ashley. Uh, so Rex,
11:08
which stands for recreate, exercise, compete, socialize for critical human
11:14
experiences. Pickle ball is a flagship sport. Uh, we’ve been open now for almost three and a half years and, uh,
11:20
we’re in Portland, Oregon. uh opening our second club in August and uh then we’re close to a few more leases. Every
11:28
each club will be a little bit different, but every club will have Save MyPlay cameras. Um this is something
11:34
that is just like going to be part of the non-negotiable brand user experience that we have for for our members and for
11:41
our visitors. So, um you know, we have nine cushioned indoor courts uh at our current club. We’ll have uh future clubs
11:49
a little bit smaller, some quite quite a bit bigger, some Padell coming as well. We’ll have uh Save My Play cameras set
11:55
up for for those. And I found out about Save My Play when uh Tim actually knew
12:01
that we were considering adding a camera system. This is maybe back shortly after he was introduced to David and and
12:07
received that that email from David and he told me about Save My Play. And thank God because um you know we were about to
12:14
probably make a pretty bad financial decision and uh finding David and Save My Play really was uh incredible because
12:22
the startup costs were extremely reasonable and David was incredibly uh
12:27
hands-on when it came to just responsiveness with helping us get the camera set up, getting it going. The
12:34
learning curve was much shorter than I thought it was going to be. I think that like uh in the same way I was saying
12:40
before our call, we feel like we’re using um you know 80% of court reserve’s
12:46
capabilities or maybe it’s 50%. There’s so much more for us to learn still about court reserve and all the functionality
12:52
you guys have with say my play. There’s still functionality and features that we
12:57
are have yet to activate that I’m so excited to do so. Um, but we have we
13:02
have cameras on every court and then two of our courts we have kitchen cameras as well. So we have uh nine courts but 11
13:09
cameras up in our club. That’s amazing. So have you found that
13:15
once members or players at your facility found out that they could do this? What what was their excitement around it or
13:22
their experience with it and how how has that helped your members at your club have a better experience? Yeah, I mean
13:29
it was incredible ear. I mean, we’ve been it’s over a year, year and a half almost that we’ve had cameras up. I was
13:35
kind of waiting for the integration knowing that was probably coming um to to really drive the adoption and get
13:41
people using. But we had QR codes on every court so people could scan the QR code and and quickly, you know, start
13:46
recording their games. And uh it’s been our members are thrilled. Visitors are thrilled. Uh they can’t believe how easy
13:53
it is. And uh you know their only complaint is uh wow when I go back and
13:59
watch my footage Kevin I really thought I was going to look a lot better than I do. We’ve all had that experience. It
14:06
can be very humbling like hey wait a minute is it playing at half speed? Um but of course it’s not. Um but everyone
14:14
is is thrilled and we have so many members that that are using it in different ways as well. Whether it’s just, you know, trying to capture the
14:20
last point or, you know, some using it for more instructional purposes, some that are using it just because it’s just
14:27
a part of what they do now. It’s part of their routine. Every time they come in and play, it’s so easy for them to to record their game. Um, so yeah, we we
14:34
have a lot of people that are extremely excited about it. And every time we have feedback, we share it with David. He’s
14:40
like, “Awesome.” He’s logging that. He’s looking at these as as you know feedback to be uh acted upon and ma and so he’s
14:47
constantly iterating and improving the product and the service which is you know a true entrepreneur solving a
14:52
problem listening to his customers and making it better. Yes I would agree completely anytime especially in the
14:58
beginning. Yeah, David. I mean, you guys have done a great job and I love the communication that we can have with you
15:03
and your team, too, because even before, you know, we decided to do this integration at Court Reserve, you know,
15:09
when Tim and you were first start, you know, you and Tim would go back and forth about the product and making, you
15:14
know, things a little bit tweaks and better and all this stuff. And so, we feel like we’re the same way at Court
15:19
Reserve. We want to do the things our customers love. And so, thank you for sharing that same culture uh with us as
15:25
well. Um Kevin, have you found that, you know, sometimes at uh Old Coast, we’ll
15:30
have people who maybe want to, you know, have a lesson or use it as an instructional part of what they’re doing
15:38
in their game. Have you found that uh at Rex yet or is that to come? Yes. So,
15:43
this is one area that we need to flip this switch. Our instructors are extremely excited about it. Um, I think
15:49
it’s probably better if David kind of speaks to what is possible on the instructional side. Uh, because I know
15:56
that you’ve been evolving this. Um, but there we have 11 fixed cameras and then David, you’ve also sent a couple
16:02
non-fixed cameras. And, um, the capabilities here are really incredible
16:07
and I think that this is going to be for us the next step of what it means to incorporate Save My Play, uh, into our
16:14
our clubs and and provide value for our members. Yeah, David, go ahead and talk about the
16:20
instructional piece of this and how a club can use that for their members as well. Yeah, you know, Kevin kind of hit
16:27
it on the head. We’ve been adding more functionality like that uh even even lately. Uh so just go over a few of the
16:32
things we have. So, you know, we have a tablet experience for coaches uh where they’re able to kind of annotate voice
16:39
over footage in real time uh either like you know on the court, side of the court after the lesson with the student. Uh so
16:46
that’s one way the tablet kind of experience we have. Uh but then we also actually just launched something. So now
16:52
on any of the videos uh taken in your facility so you both have access to this. It just launched within the last
16:57
like few days. Uh you can kind of open that tablet experience on the computer. Uh if you want to like do it on a video
17:03
uh that’s already been recorded. Uh so you can annotate it, voice it over, and it’ll actually drop it right into the
17:08
player session uh that they already had. So they could, you know, get that instruction after. Um, and then I’ll
17:14
just quickly say we have a we have a third tool now uh that has also been really cool. Uh, it’s more of like an
17:20
asynchronous like uh commenting feature. So a coach could actually go on the video uh write some comments and point
17:27
to a specific frame uh in the video of where the comment applies. They could also create like a loop. Uh so they
17:34
could basically say start like if you want to show like a forehand or something you could say start end. Uh and then the player could click through
17:39
that see exactly what you know forehand they were referencing and you know they could even reply to the feedback uh and
17:45
get feedback in that way too. Wow. We have so much to learn Kevin. Well and and as a club owner of course I have to
17:52
ask the question uh David what what could this look like from a monetization standpoint? Right. So on this
17:59
instructional piece, there’s huge value to this. And if we have instructors who can receive these videos and they’re
18:05
sitting at home on their couch and making notes and and recording, like how how does that look on the monetization
18:11
side? Yeah, it’s it’s a great question. Uh so we have places monetizing just like that where you know they they’ll
18:17
charge for like a review uh from from the coach to kind of annotate with those comments. Um we we have places that’ll
18:24
even just charge to do like a lesson recording. um you know if you want your lesson recording like full you know
18:30
lesson recording uh then sometimes they’ll throw in like the analysis uh with like you know the tablet. Uh so
18:35
there’s a lot of different ways of doing it but we’re definitely seeing like you know the recording of lessons is growing pretty pretty rapidly. That’s a great
18:43
idea. So we have a couple of questions that I’d like to go ahead and just kick around. Um some folks are asking like
18:50
where’s the video stored? How long is it stored for? How long will the video last? Can you talk about that a little
18:55
bit? Yeah. Um, so we we have a hybrid, uh, model of storing the videos. Uh, it
19:03
basically, uh, there it doesn’t all go to the cloud unless someone’s recording. Uh, so it’s a really efficient way of
19:09
doing it, which is why we work so well, uh, on on Wi-Fi. Um, and then I see I
19:14
see right here, like the question was about like uh kind of power and, uh, and close to the court. Um, yeah. So, if you
19:20
don’t have power right near the court, it’s usually okay. We actually have pretty thin wires that we give now with
19:25
the cameras on request that could run up to 300 ft. Uh so if you have an outlet, you know, that far, it could actually
19:30
power it and then you just need Wi-Fi. Uh so we’ve done actually a number of setups like that lately. Um you know, if you reach out to us about setup and your
19:37
specific setup, we’re happy to advise uh and you know, figure out how to do it. We could set up almost any place. Wow.
19:43
So outdoor indoor uh both the cameras are for outdoor and indoor, right? Yep. And then we have both. Um, something
19:50
that comes to mind is security, right? Can folks use Save My Play as far as security for their club goes? Yeah. So,
19:58
we’re seeing that become really popular. Uh, because very few places want to put,
20:03
you know, a playerfacing camera like ours and a security camera like on the same core because it’s, you know, two cameras now you’re doubling up. So, we
20:09
offer pretty uh good security functionality. Uh, if there was an incident that occurs, you could look back uh you could you could review it
20:15
and everything. Um, you know, we have a look back period. Uh, and it’s also a really secure way of doing it because it’s not sending everything to the
20:21
cloud. It’s only like on demand. Uh, and yeah, that’s been pretty good for clubs. We’ve had uh, you know, incidents, uh,
20:28
reviewed, you know, anything from from theft like little theft. Uh, but then to like bullying uh, and like incidents of
20:35
of that, which I think is really, you know, good to see that it helps with that. Yeah, absolutely. Um, let’s see.
20:41
For the video waivers, do you have every new member who creates an account sign it alongside the general waiver? I will
20:47
say for old coast pickle ball, they sign two waivers. Every person, they sign a general liability waiver and then they
20:53
sign the release for the media. What about you, Kevin? What do you guys do? We do it the same way as you guys. Yeah.
20:59
So, everyone when they create a court reserve account, they’re signing those and it’s just, you know, we do it right
21:05
up front. Capture their payment profile, get the waiver signed, let let’s just take a care of it all right up front.
21:11
So, the same way as you guys. Oh, this is a great question. So any great marketing campaign ideas, what is the
21:18
average uptake from members? So I’ll say from an old coast pickle ball, we actually did some um a lot of social
21:25
media to our own players. Um you can go on the Old Coast um Instagram account.
21:30
We have a great um marketing person, her name is Michelle. She did some great videos. Um we’ve talked about it a lot.
21:37
Of course, anytime that, you know, we go out to the club and we’re playing with club members, we’re always like, “Hey,
21:43
let’s record it so we can send it to each other and watch Tim’s around the post or whatever, you know, we want to
21:48
do.” Um, I would definitely say that. What about for you guys, Kevin?
21:53
Yeah, we are. Now that the integration has taken place, um, we’ve kind of just been trying to drive adoption. Um, we’re
22:01
tiptoeing a little bit when it comes to activating, uh, some of the, you know, uh, some of the monetization. We’re
22:07
getting close to to doing that now where we’re going to flip that switch. I know there’s some conversations taking place
22:12
between you guys and David around what that could look like on membership levels. Um, we always encourage people
22:18
to share their clips, make it social, tag us so we can share it. We have a very robust uh digital marketing team
22:25
that’s that’s paying attention to that. I you know, one thing I do want to make sure to mention is as a club owner as
22:31
well, and you talked a little bit about the live streaming piece. For us, it was really cool to to see that we can add
22:36
the logos. So, sometimes we have the Rex logo on uh the live live stream and and
22:42
and you know, just on the each camera, but we are also now selling that as part of a court sponsorship package. So, that
22:50
you know, you have the the the court is named after your business. So, you know, Primo Real Estate has their uh you know,
22:56
a court named after them. they have their banners up but then their logo is al also always attached to the to that
23:03
camera uh feed. Um in addition to that we’ve you know can rename the court in court reserve right. So yeah court one
23:10
is you know has the name also of the sponsor. So being able to sell and monetize because at the end of the day
23:16
as club owners like this is kind of a make money while you work business any
23:22
way that you can supplement that um is really really critical. And so some of
23:27
this stuff, you know, that the sometimes that that money, that revenue in the margins can really make a difference at
23:33
the end of the day. So we’re always trying to find ways and this the value that’s provided by Save My Play uh in a
23:41
number of different areas allows us to do that and create differentiation with our competitors in our marketplace. So,
23:47
I wanted to make sure that I was able to mention that because it was for the Oregon Men’s Team Cup, Oregon Women’s Team Cup, these two uh kind of regional
23:54
events we host every year with all the best players from from the Pacific Northwest. Uh and then the Portland
24:00
Pickleball League. We really were able to sell sponsorships using the sponsor
24:05
logo that was dropped in there. And now those are videos that sit on our YouTube channel. They’re evergreen. Right. That’s right. Go back and and watch
24:12
those and see what kind of traction that they were getting at the time. people chatting in the YouTube, you know,
24:17
stream. Like, it’s really powerful to to be able to do that. I love that. That’s a great idea. We actually sold the
24:23
rights to our courts as well. Um, and so it it is extremely important. And I’ll say too, at Old Coast, um, back before
24:29
Christmas last year, we actually for a whole month, we had send us your best clip and our members of the club
24:36
actually voted on the best clip from Save My Play. Members would send in. So, you can use it a number of different
24:42
ways to kind of announce it or get it out there or let people know. Um, I’m feeling that. I am. I’m feeling. That is
24:50
so good. I love that. That’s right. That’s why you came today. Crowd sourcing. Crowd sourcing content. That’s
24:56
right. So, another question. Does the video run continuously, David?
25:02
Yeah. So, that kind of wraps into what I was talking about before where it’s hybrid. Um, so nothing goes to the cloud
25:08
unless a player is actively engaging with the system. Uh, but the camera does store it locally. You could turn it off,
25:14
but it stores it locally for security. Um, so if you want to use, you know, that functionality, it’s motion activated uh, for that. Okay. Okay. Uh,
25:21
any current or planned AI game or play analysis or statistics in the future?
25:27
Yeah. So, we have a great integration with PB Vision uh, for analytics. Uh, so I think you know the best analytics kind
25:32
of uh, you know, in in the game. Um, and then you know we have uh some cool things on our own with the gap removal
25:38
built in natively and uh also Instagram real share. Real sharing is really cool.
25:44
That’s awesome. Let’s see. So this person already uses Save My Play and Court Reserve. So if I toggle on the
25:49
integration, what exactly does that give to members? What do they see when they book? So basically the integration just
25:56
means that you can go in and once you toggle that on in court reserve then on your court reserve app for your players.
26:02
Your players can basically hit the save my play integration button. It shows up on their homepage whether you have the
26:08
branded mobile app or just the court reserve app. And that way they can go in and they can say what court they’re
26:13
going to be on and how long they want their recording. And then once uh that’s set up you can monetize it within the
26:19
court reserve platform and it charges to their court reserve account as well. Um, any other things you want to say about
26:25
that, David? I tried to make it as easy as possible. No, I think I think that’s putting it great. And you know, I’ll
26:30
just say what I said before. Um, and I think a lot of companies do get this wrong. Uh, that when a player goes into
26:37
a facility, one thing they are not looking to do in my opinion is download another app. Um, and I think why the
26:44
integration works great is because you already have it within court reserve ready to use. Um, a lot of like startups
26:50
and think, oh, everyone’s gonna love to download, you know, my additional app right before they start playing and that’s not I I disagree with that,
26:56
right? So, I think, you know, just the fact that they’re able to seamlessly do it within the app they already have is like is is amazing and, you know, I’m
27:02
excited uh because I, you know, play a lot of core reserve facilities here and
27:07
it’s just super easy. Um, oh, sorry. Oh, sorry. I was just
27:13
just going to say quickly, you guys, your teams did a great job with this integration because you open the app and it just pops up right there. It does.
27:21
It’s so easy to use. Yeah, it is. It’s right there in front of their face, so they have to at least see it and be
27:26
like, “What’s this?” Um, I do know that I recorded a session. It’s been a couple weeks ago. Um, and I did the, you know,
27:32
the AI version where it was going to make everything look great. Um, and it does take a few minutes for it to
27:38
basically, you know, capture and be able to be viewed. If I’m on the court and playing, David, can I watch this or do I
27:46
have to finish the session before I can go back just on the phone? Not on the tablet, but on the phone. Um, so yeah,
27:53
if you’re using like our coaching tablet or courtside tablet or whatever, you have instant replay uh capabilities. So
27:58
it would not require that way. So another question, how many cameras
28:03
are require required for each court to ensure adequate coverage? Um, and we’ve
28:09
already said this can be indoor or outdoor. For us at Old Coast Pickle Ball, we have a twocourt facility. We
28:14
have one camera on each court. So, we have two cameras and that’s been great for us. If you actually go out to the
28:21
court reserve YouTube channel, you can see some of our past videos and kind of see the court coverage. Uh, what would
28:26
you say about this, David? Yeah, so one is definitely the default and standard. I’ll like Kevin mentioned, we also do
28:32
multi- camera. Uh, so, you know, I’d say rarely for every court does a play do it, but sometimes for like a
28:38
championship court, they’ll do like a kitchen cam. Uh, which is cool cuz then you could watch both in sync, like you know, on the live stream on the replay.
28:44
Uh, we even have like instant replay capabilities where you could kind of analyze uh both angles. So, it’s cool
28:50
for some things. Yeah. Let’s see the next. Can you download videos from the feed to your phone while on the court?
28:56
No, the video has to finish processing basically, right? Um, so there you you
29:02
can actually well you if you’re doing the full session it has to process but you could also save individual plays uh
29:08
too. Um so you would be able if you just wanted to grab a quick play um you’d be able to download that kind of button
29:13
right then and there. Let’s see what other non-coaching monetization revenue streams are available. David, I’ll let
29:20
you take this one. Yeah, I I mean we’re we’re we’re seeing a lot of them. I think Kevin possibly hit on one of the
29:27
biggest ones with the cor sponsorship and I’ll tell you know a true story that I heard like the other day. Um it’s not
29:33
just like going out when you’re selling a sponsor, it’s also retaining them. Uh so when you bring in, you know, when
29:39
you’re looking to renew that court sponsorship, uh we’ve had facilities tell us like this sponsor was on the
29:44
verge of cancelling. Uh you know, they didn’t they didn’t know, you know, how much they were getting, but I showed them, you know, like they’re going to get, you know, their logo in like all of
29:50
our videos. Now, we’ve heard it save, you know, a few uh at least a few sponsorships from firsthand, you know, accounts. Um, so I think that’s that’s a
29:57
big one. Uh, the other thing that we should mention is so, you know, in court reserve, the fact that you can moni
30:03
monetize the, uh, game footage is great. Uh, and what we see for that is for
30:08
tournaments especially is where people are really, you know, primed to, to purchase, uh, you know, their footage,
30:14
uh, for for events and things. So, it works really well for that. Um, you know, that that’s one of the ways. Uh
30:19
but yeah, you know, definitely the lesson value added to uh is is becoming a common way. Yeah, for sure. We’re
30:26
getting so many questions. I hope we can get through all of them, but let’s uh let’s just go. Uh we plan to have membership, social media liability. I
30:33
guess she’s talking about waivers. So, definitely, you know, get with your own attorney in your own state and come up with the best waiver for you. Um let’s
30:40
see. Does it only record if you tell it before you play? We have a lot of players that only want the recording
30:45
after something amazing has happened during a game and they want to rewatch it. Yeah. So, we it’s it’s really funny.
30:53
I’ll just tell a really quick story. So, we mentioned the security functionality which we built uh for security, but I’d
30:59
say probably 75% of the usage is going back uh to get like a a fun session or
31:04
someone forgot to record, you know, when they want their session. So, the answer is yes. Uh the facility manager could go
31:09
back and get them that clip. Uh it’s easily downloadable. you could run the AI on it too. So it functions like the
31:15
same way. Okay. Okay. So let’s talk about monetization because we’ve had a lot of questions about that. So
31:20
basically when we’re talking about monetization, we are talking about let’s say I’m a player and I’m going to go to
31:26
Old Coast Pickle Ball and I’m going to pay for my court rental of court one. I can also pay for the ability to have my
31:34
session recorded. Um and that will be charged, you know, within my reservation
31:39
as well. Um, and so you can do it at the the the time of the, you
31:44
know, reservation of the court or the class or clinic or whatever. Um, so
31:50
that’s how I think that we are going to do it at Old Coast Pickleball. We’re not currently charging because we’re just
31:55
wrapping up this integration, making sure everything’s good, and then we’re going to turn on the monetization. So that means that I’m going to pay uh as a
32:01
player, you know, whatever that fee is um to the club to record my session. So,
32:07
David, can you speak specifically how you’re seeing clubs use this or monetize Save My Play to make revenue? Uh, yeah.
32:14
I mean, I think I think that’s probably the easiest low lowest barrier way. Uh,
32:20
just, you know, turning it on the the per uh video um cost. It it works really well. Um, I’d say, you know, when that’s
32:27
done, uh, if that’s the way it’s going to be done, like you should definitely, um, promote it. And like people are
32:32
asking like how to promote it. I think we provided some great ways here with the contests and uh you know just just
32:38
branding uh kind of over make people aware of it. Um I think that you know works well. Can I tack on a question to
32:44
that quick? Um can you guys um talk a little bit about um setting pricing at
32:50
membership levels? That that’s something that I I know we’re really interested in. I think we’re as we’re launching
32:57
network memberships here in the next month or so, we’re going to flip this switch. Um, but this is something that I
33:02
know you guys have talked about, right? Yes, we have talked about this and in court reserve, you know, we do a lot of
33:08
things by membership type and it’s just putting that next. So, this first integration with Save My Play is like
33:13
version one. We’re going to add additional features within court reserve. So, you can add the ability for
33:19
people to come in per membership level and charge. You know, maybe your premium members get it at no charge, but maybe
33:24
your visitors have to pay $5 for every session recorded. Um, and so we are going to be working towards that in the
33:31
future for sure because it’s an important part of the value ad that you can add to that membership where you
33:36
want to get those members extra value in their facility for sure. So yes, I love it. Sorry, I jumped that’ll be huge. No,
33:42
it’s great. It’s great. I jumped the question. You get in, you get in. Uh, all right.
33:49
Can we speak a little more on how using AI it to evaluate the video is available like stats showing unforced errors
33:56
backhands forehands returns to service? Yeah, so you know like I mentioned the PV vision integration does that really
34:03
well. Um so I’d recommend you know you you could try that uh if you use it but
34:08
it’s perfect for that. Okay. How does the PV vision work within the Save My Play experience, David? Yeah. Yeah. So
34:14
you’re able to basically get uh PV vision analysis on any play you record you know through save my play. So okay
34:20
any you know any footage they get they could have uh they could have run through there and get you know analytics too. Nice. Very nice. So people there’s
34:27
a question about like what does court reserve charge you to turn on the save my play integration. So it depends on
34:32
you know there’s four buckets to if you’re not on legacy pricing anymore. Uh there’s four buckets and some of those
34:38
include the Save My Play integration. So, you’ll just have to go out to court reserve or reach out to our support team and we can talk to you about what that
34:44
cost is. Uh, David, can you how’s your pricing? What does that look like for you guys at Save My Play? Just so we can
34:50
be open and honest with these folks. Yeah, so the hardware the onetime hardware cost uh for our camera uh is
34:57
about $185 per camera. Uh we have some volume discounts on that, but that’s the that’s the base price. Uh and then you
35:03
know we do a per cord uh service fee which is somewhere uh it could be it depends on volume but it could be anywhere from like 30 to 49. Okay. Very
35:11
good. And just one thing I’ll just say there that’s for unlimited video and all you know the monetization aspects that
35:17
we mentioned. Okay. Very good. Can I just add if you’re comparing this to the Save My Play competitors you’re right
35:23
now you’re going are you serious? Like this is incredible. David, you’ve created a very disruptive platform for
35:29
those other companies and uh it’s if no one’s take if you’re not taking advantage of this yet, you really need
35:35
you really should be. Yeah, for sure. Thank you. All right. So, what does the integration with Reserve mean for the
35:41
admin and the users? Well, it it it really doesn’t mean a bunch because once you get the Save My Play integration set
35:46
up and your pricing set up, there’s not a lot extra that the admins and the users would have to do unless they’re
35:52
pulling video or something like that. Is that correct, David? Um, yeah, there’s there’s very little to do. Um, and you
35:59
get a lot of functionality right out of the box. Yeah, for sure. Let’s see. Uh, meaning Court Reserve charges one price
36:04
for all courts. So, basically, it’s an integration fee. So, if you depending on what price bucket you fall in, um, with
36:10
what you’re doing in court reserve, uh, you would just pay one fee each month for the entire Save My Play integration
36:15
or you may not have to pay for that at all depending on which bucket you fall into. For sure. So, oh, this is a great
36:20
question. How do we monitor usage analytics to show potential exposure for court sponsorships?
36:28
That’s that’s a that’s a great question. Um, so we have some tools uh kind of
36:33
built in to provide analytics. A lot of them are more so like on the live streams. Uh we’re able to provide like
36:38
viewership data uh for various live streams even like geographic uh data on those. Uh but we are working on building
36:45
out more analytics. It’s definitely a good point. We hear it a lot you know when attracting those sponsors. Uh so we
36:50
hear it. One other thing I’ll say there though is most of the viewership of like
36:56
well not most but a lot of it will come from social media uh sharing which we can’t really track exactly. Uh for
37:01
instance we had like a Tik Tok uh post the other day that had over a million uh views from one of our facilities that
37:07
was you know shared by ESPN. Um so that you know you’d be able to go on there and you know show that. That’s amazing.
37:15
Yeah. Uh let’s see. What is the tablet that you use, David, that you’re referring to on on court? Is there a
37:21
specific tablet or is it a Save My Play hardware? Uh so for our tablets, uh we
37:26
have kind of hardware that we sell kind of at cost to use for that or you could use your own. Um we could, you know, help you provision it. Um let’s see. We
37:34
have found that the time the player starts the recording to receiving the video takes a little bit of time. It’s
37:39
not instant. What is Save My Play doing to provide the video to players quickly?
37:44
Yeah, I mean I think you know a lot of that is if you’re using the AI uh there
37:49
is some processing time with the AI. Uh if you you know we we give you Corer gives the option uh if you want it
37:55
faster to kind of toggle that off. Um but we and then we also like if you want it instant you could live stream. Uh so
38:02
that’s you know that’s the other thing you have the ability to do that but yeah I mean AI processing will continue to get faster but right now in and on
38:09
average AI is fairly uh slow and the faster it is the more expensive it is. Uh so that’s something to keep in mind.
38:15
Yeah definitely. So um somebody’s having issues with the integration we have it set up but those paying for
38:21
subscriptions. I would just reach out to support at court reserve and just see if we can help or I’m sure we can help get
38:27
David’s team to help um because it’s pretty seamless. So, I’m sure it’s just something that we just need to tweak.
38:33
Uh, are the cameras relatively easily easy to move for seasonal clubs like
38:39
from outdoor courts to a bubble, for example? Yes, great great question. Uh,
38:44
so we do seasonal uh we do seasonal plans too. Uh, you so if you you know are seasonal, you you can do that. Uh,
38:51
but then we have a lot of places that move from outdoor to a bubble. Uh, all you do is you get our outdoor camera and
38:57
it works fine indoors. Uh, so they’re and they’re easy to move. You could basically move one of our cameras in like a couple minutes. Uh, so they’re
39:03
really easy. Oh, this is a good one. If you charge a player for Save MyPlay video, do you
39:09
still allow players to video their play with their own phones? It’s a it’s it’s an interesting uh
39:16
question. Um, you know, I I never, you know, suggest that people like don’t allow it. Uh, but we do have facilities
39:22
that don’t. Um, and those facilities tend to monetize very well, I’ll say. What about you, Kevin? What do you think
39:28
your policy would be? Do we allow people to record their sessions with their own
39:34
phones? Um, yeah. I mean, we’re we’re we don’t see a lot of that. And because
39:39
Save My Play makes it so easy that I think as soon as we educate the people
39:45
that are using their phones about how easy it is to use Save My Play, they’re like, “Oh, so I don’t need to use my
39:52
phone anymore.” So, we don’t disallow it, but we just don’t really see it as an issue. Yeah. Yeah. I think I think
39:58
that’s a great way of putting it, you know, and that’s that’s kind of the way I see it. I will say though, the places that don’t allow uh people to record it
40:05
is based on security. It’s not because they want, you know, people to use or make money. And I think that’s actually
40:11
one of my favorite parts about the court reserve integration because we kind of go from where we have a QR code, you know, where anyone kind of in the
40:16
facility can scan it, uh, to where you have security options in court reserve where you could say that only someone
40:22
who checked in uh, can record, which I think is really cool. Uh, so it kind of opens up that possibility and then at
40:27
that point, you know, it’s like, okay, well now, you know, there is a security uh, thing like because, you know, people
40:33
are pretty much just recording their own court. Yeah, for sure. So here’s a great testimonial from Nick Dawson. He says,
40:39
‘I love Save My Play. We have it on all of our courts and have installed tablets courtside for instant replay. Maybe
40:45
mention this to everyone that David, you have this feature. It’s really cool and players love it. Thank you, Nick. That’s
40:50
awesome. Thank you, Nick. Appreciate that. That’s awesome. All right. There’s a lot of like how much
40:56
does Save My Play cost like monthly uh for the software for multiple courts? Um
41:02
where can they find out about your pricing, David? Um, yeah, you could you could just email uh info@ saymyplay.com
41:10
or you know, there’s a court reserve form. Uh, you know, we’re we’re very transparent on pricing, but it is it is
41:15
kind of court-based. Uh, but it’s the range, you know, I just said we don’t, you know, do anything uh different there. And then the other thing, uh, I
41:21
think like court reserve is we’re monthtomonth uh, by default. Um, and then, you know, if you want a further discount, we also do uh, we do annual,
41:28
but I think that’s another big thing between us and the competitors. We don’t lock you into a contract. We earn your
41:34
business every day. That’s what we tell people. So, we don’t need That’s right. We want to hug you every day. So, um,
41:41
and I know there’s, you know, people are like, well, what what is this going to cost the player? I think you have to look at it from what the value that
41:48
you’re giving the player and what your players are willing to pay. In a big city, they might be willing to pay more than they are in a little country town
41:54
like us, right? So, I think that um and I’m going to screw this up and Tim might kill me for saying this, but I think he
42:01
was thinking about charging $5 uh for each session um at Old Coast Pickle Ball
42:06
depending on the membership, which we don’t have yet, right? Um but you just have to think about it in in terms of
42:12
the value that you’re giving your players, how long the sessions are, um and what you want to drive as part of
42:18
revenue and value at your club. Um what David? Yeah, so I it’s it’s it’s a great
42:24
question. Um, and it depends like how much you can make and like the cost and everything depends on the area, the
42:30
demographics and everything. Like, you know, we have some places that charge 20 bucks an hour for footage and they and they do great. Uh, but those are in, you
42:36
know, certain areas. Um, but one of the things I’ll say kind of what you said, it’s definitely something to think about
42:41
whether to offer it as a value ad um or, you know, charge for it. You know, I I know Nick who just um actually has a
42:47
beautiful new club in California. I know he offers it as like an amenity which I think is is great and he has a ton of
42:52
volume there. But then you also look at like, you know, you have like Pickle Rage, uh, one of our, you know, joint customers. They have us on every court
42:59
and, you know, they offer it right now as a value ad. Um, you know, so I think it’s going to become more and more common also to be an amenity that people
43:05
are going to expect. Yeah, for sure. Um, let’s see. Uh, live stream. If they’re
43:11
not live streaming it to YouTube, David, is there a way for them to see the live stream later without sending it to
43:16
YouTube? Yeah, so our most common streaming functionality is through our platform. Uh, so you could basically
43:23
create like a live stream event in like a couple clicks. Uh, and you could even schedule it now. Uh, so you could
43:29
basically set up your live stream, send out the link and do nothing. Uh, you know, you could you don’t even have to wake up for the event and it will go,
43:35
everyone involved could watch it. Uh, so it’s super easy. All of our live streams are recorded by default, too. Nice.
43:41
Nice. Let’s see. Ashley, can punch cards be set up to pay for Save My Play sessions? I’ll put it on the idea board,
43:48
Jim. That’s a great one. I love that. All right. Well, we’re going to wrap it up uh because we’re already a quarter
43:53
till of the hour. David, any last uh comments about anything you that we
43:58
haven’t told people about the Save MyPlay integration and and where they should reach out to you guys at?
44:05
Yeah, I mean, I’d say definitely just reach out to [email protected]. Um, one of my
44:11
personal favorite things to do is to help, you know, facility owners and managers figure out how to bring a video
44:18
system in. you know, we’ll help you with all the logistics, uh, planning it all out. We love working with our clubs. You
44:23
know, Kevin, we met early on and he’s just been so, uh, you know, great to us and we met so many great people and,
44:29
yeah, we just want to help, you know, make it successful and, uh, yeah, get you some really cool tech. That’s
44:35
awesome. And David, your team um, is possibly going to be at the club mastermind in June out in Salt Lake
44:41
City, Utah. So any of those pickleball clubs that are going out to Club Pickleball mastermind, uh you can find
44:46
David’s team there and spend some time with them there as well. Um so uh Kevin, any last thoughts of anything from a
44:53
club perspective that you want to tell folks? Uh I just I’m so excited about
44:58
what you guys have done together. Thank you for making it so easy for club owners like me to uh introduce this to
45:04
our members and it’s a huge value. Uh, I don’t know when either of you sleep and
45:10
specifically David I’ll, it doesn’t matter when I message him, I’ll get a response within like 20 minutes. Text or
45:16
email. I I don’t think David sleeps. It’s pretty ridiculous. All right. Thank you. Thank you for
45:22
calling that. That’s awesome. Well, if you have additional questions, you can reach out to supporterve.com. We’re
45:28
happy to connect you uh with either one of these guys if you need anything additionally from them. And we’ll see you on the next webinar. Have a great
45:34
day, everyone. Thanks so much. I appreciate it.

AI-powered club management platforms

If on-court AI is about better play, off-court AI is about better operational flow. 

Tennis and pickleball clubs already sit on a goldmine of operational data — bookings, attendance, cancellations, and so on. AI helps turn that information into data-driven decisions you can act on earlier. So, scheduling, staffing, and programming feel less reactive.

Here’s where it’s taking hold off court:

  • Predictive scheduling and court utilization. AI can spot demand trends across days, seasons, and player segments — helping clubs fine-tune peak vs. off-peak programming, rebalance court allocations, and plan instructor coverage with fewer last-minute scrambles.

  • Smarter program and event management. Instead of publishing events and hoping they fill, AI-assisted models can flag which formats consistently perform, which times convert best, and where drop-off happens by level. Pair that with automated waitlists and player grouping, and events become easier to run — and easier for players to say yes to.

  • Fairer, more consistent skill systems. AI-leveling tools take the subjectivity out of rating players. When matchups are closer to the right level, leagues stay competitive without getting messy, clinics don’t skew too far up or down, and you hear fewer “I’m in the wrong group” complaints. Trust goes up, friction goes down.

  • Resource optimization across the facility. AI helps automate the “small stuff” that adds up — access control, lighting schedules, and inventory forecasting — so the facility runs tighter without constant human oversight.

In practice, this means less admin chaos, fewer operational bottlenecks, and more room to grow without overloading staff.

AI tools for better player experiences

Players want easier decisions, fewer dead ends, and better play. AI helps clubs deliver that by personalizing what members see, speeding up support, and strengthening the social side of the sport.

Here’s how that’s taking shape in racquet sports clubs:

  • Personalized player recommendations. With AI built into (or layered onto) your court reservation software or member portal, the system can suggest the programs and events that best match a player’s level and past activity — right when they’re most likely to participate.

  • AI-assisted support for the repeat questions. Player-facing AI chatbots or help assistants can handle the high-volume, low-complexity requests instantly — schedule changes, cancellation rules, weather policies, package details, guest policies, and other FAQs. Players get answers without waiting, and staff stay focused on the conversations that need more attention.

  • Community-building through better matchmaking. AI matchmaking tools use level data and play history to suggest compatible partners or groups, helping new players find their lane faster and regulars get more balanced games. That leads to smoother open play, fairer league experiences, and fewer “wrong fit” matchups — strengthening the social glue that keeps players coming back.

Together, these tools make the club feel easier to navigate, more welcoming to new players, and more relevant to the regulars who keep your courts full.

What this means for club operators: real ROI, not just flashy tech

AI is entering racquet clubs through small, practical use cases, and the ripple effects are bigger than they look at first glance. As those use cases add up, they start to reshape the fundamentals of how a club grows, staffs, and retains members. And the clubs with solid digital foundations are the ones positioned to capture the return first.

Here’s what the benefits of using AI in your racquet club look like:

Increased member lifetime value

Clearer feedback, better-fit programs, and stronger community keep members in a steady participation rhythm. That consistency drives longer retention and shows up in renewals, repeat lesson spend, league signups, and predictable revenue.

Heightened staff productivity & lower burnout

AI trims the high-volume, repetitive admin work that eats time and drains teams. When those tasks are automated or made more intelligent, your team spends less time managing logistics and more time coaching, establishing relationships, and building culture.

Better competitive differentiation

AI isn’t a differentiator on its own, but it helps clubs deliver well-matched play, sharper training, and smoother operations at scale — creating a low-friction feel members notice right away and competitors can’t copy overnight.

Improved operational resilience

AI helps clubs plan for demand swings and staffing changes by forecasting needs early and keeping workflows consistent. That steadiness protects program quality and member trust through busy seasons, turnover, and growth spurts.

How can interested racquet clubs get AI-ready?

For most racquet clubs, getting started with AI won’t look like a dramatic pivot. It’ll feel more like adding intelligence to a system that’s already working. And that starts with a strong digital foundation.

AI needs one thing above all: a reliable source of truth about how your club actually runs. If reservations, payments, programs, levels, and member histories are managed and tracked in one place, your club creates a continuous record of what’s happening on and off court. 

That record is what makes AI valuable. It’s how forecasting becomes possible, how recommendations become accurate, how leveling becomes fairer, and how bottlenecks become visible before they hit the front desk. But if data is spread across spreadsheets, inboxes, and  random processes, AI has nothing reliable to work with. Without that foundation, you’re asking AI to read a story that’s missing half the pages.

So “getting AI-ready” is less about chasing tools and more about centralizing and tightening your core systems. Once that’s in place, clubs can add AI layers with confidence — whether they start on court, in operations, or in the member experience.

The next era of the racquet sport industry

Racquet sports are moving into a more connected, data-rich era where play, facilities, and platforms begin to share a common intelligence. 

As that ecosystem forms, the sport becomes easier to measure, easier to improve in, and easier to manage — unlocking a more modern club experience for everyone involved. 

Clubs will adopt that shift at different speeds and in different ways, but the trajectory is clear. It’s a steady evolution toward clarity across the sport — on court, behind the desk, and within the player community. And the facilities that benefit most will be the ones whose digital backbone makes AI a natural extension of how they already operate.