You probably don’t need a reminder to keep your club fresh, clean, and operating smoothly. Those are table stakes for any club committed to keeping current members happy and attracting new ones.
However, in the Digital Age, an appealing and useful club website is equally important.
Without a strong presence on the web, you risk tarnishing the overall customer experience and the health of your sales funnel.
Use this simple yet complete guide to discover how to improve your website and keep your business in good shape.
Your Guide for a Better Club Website
You can put all kinds of bells and whistles on your website. But some features and functionality are more valuable than others.
If you have limited time and resources, these are the aspects to pay attention to:
Contemporary Interface
Thanks to advances in the technology behind web design, you can have a professional-looking club website without hiring a programmer or designer.
Popular hosting services like WordPress offer a wide selection of templates designed to capitalize on current web trends based on user expectations. The most critical is a clean, contemporary interface.
SEO Optimization
SEO (search engine optimization) helps more people find you on the internet. Good SEO can also improve the chances that people will spend their money with you in one way or another.
The basics of good SEO include:
- Getting listed on Google Business to improve your ranking in local search results
- Strong and relevant keywords
- Using images and/or video on every page
- Relevant and high-quality content
There are plenty of free resources on the web to help you further understand SEO.
Mobile-Friendly
More than 50% of web searches are done on mobile devices. You can’t afford to have a website that doesn’t look right or work properly on a phone or tablet.
This is especially true for businesses like local golf courses and sports clubs if they want to attract and be useful to young people and people on the go.
It’s called responsive design. That means the design of each page changes based on the device being used.
When talking to your web designer or choosing a web template, verify that responsive design is part of the package.
Wow With Content
Don’t make the mistake of making your website all about you.
Yes, include key information such as:
- Location, hours, and contact info
- Rules and regulations
- Policies about guests, attire, and etiquette
- Amenities
- Upcoming and past events
But people want more than facts and figures. They want guidance, inspiration, encouragement, and recommendations.
Blogs are the best way to satisfy people’s thirst for more. (They’re also great for SEO!)
A simple way to start? Offer pro tips on techniques and equipment. Also, interview club members who have used your club in some way to overcome obstacles.
Online Booking
It’s a simple fact: people expect to be able to book court time or make other appointments online. It saves time and makes managing calendars easier.
For you, as a business owner, there are many reasons to include online booking on your website. Bottom line: it increases revenue and improves efficiency.
Make sure the “Book Now” button is distinct and visible on every page. Also include FAQs to address common or potential questions to improve the customer experience.
Next Steps Toward a Better Club Website
If you need to spruce up your site’s look and SEO, it will take some time. Maybe a few weeks. That’s okay. You will get a positive return on that investment.
But no matter the current state of your website, you can add online booking right away.
With CourtReserve, you’ll have a dynamic booking, payment, and event promotion platform integrated with your website in hours, not days.
Your front-desk staff will have their own access so that all users can see available spots in real-time. That alone can improve the value of your club website in the eyes of current and potential members.
Contact us today for a demo and free 30-day trial!
