Member Satisfaction

Stop the Court Hog

When a member joins your club, it comes with an expectation they will be treated the same as every other member. Bottom line – no preferential treatment. If members are not able to have the same access to opportunities as others, they will begin to question why, and their perceived value of their membership will …

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Time is a Precious Commodity

In today’s fast paced world, time is a precious commodity. One of the quickest ways to frustrate your members is to make them feel that you are costing them time.  If a member is paying top dollar to be part of your club, they are paying for court time, access to events, social connection, and …

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Your Members Want to Improve

The majority of club members want to get better.  Even in social matches, people are naturally competitive. So how does this relate to member retention?  It’s an easy question to answer – members expect part of the value you are bringing is a way to provide them the resources to improve their game. Whether that …

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