Preamble:
This Privacy Policy governs the manner in which Ashtow Technology Group, LLC, d/b/a CourtReserve (“CourtReserve”) and app.courtreserve.com (collectively the Sites), collects, uses, maintains and discloses information collected from users (each, a “User”) of the CourtReserve application (“App”). This Privacy Policy applies to the App and all products and services offered by CourtReserve through the App. The User’s utilization of the App indicates that the club or organization the User is associated with has purchased and implemented CourtReserve’s reservation and club management system software.
1. Definitions:
a. “Us,” “We,” “Our,” and other first-person pronouns or possessives – shall refer to app.courtreserve.com and any of its parents, affiliates, or assigns.
b. “Club,” “Organization,” – shall refer to the purchaser of CourtReserve software to utilize for their organization and any agents, affiliates, or assigns.
c. “You,” “Your/s,” “User,” “Customer,” “Member,” – shall refer to the end-user of app.courtreserve.com and any agents, affiliates, or assigns.
d. “App” – shall refer to Our CourtReserve Mobile Application (including the home login page and all other navigable pages within the domain of https://app.courtreserve.com).
f. “Third-Party Integration Partners” – shall refer to business partners of CourtReserve whose services can be made available to end-users through the App if a Club opts to utilize such services.
g. “Services” – shall refer to CourtReserve’s reservation and club management system, accessible through the App or website.
h. “Account” – shall refer to the end-user’s establishment of a profile within CourtReserve’s reservation and management system for the purpose of utilizing CourtReserve’s services.
i. “Personal Information” – shall refer to information, in any form or medium, that alone or in combination with other information, identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an identified or identifiable individual, household, or device.
j. “Sensitive Personal Information” – shall refer to a subset of Personal Information that, because of its nature, requires a higher level of protection. Sensitive Personal Information includes, where applicable:
- Government‑issued identifiers, such as Social Security numbers, driver’s license numbers, state identification card numbers, or passport numbers;
- Account log‑in credentials, financial account numbers, debit or credit card numbers, in combination with any required security or access code, password, or credentials;
- Precise geolocation information;
- Biometric information used to uniquely identify an individual, such as fingerprints, facial recognition data, or voiceprints;
- Information concerning an individual’s health, medical condition, or health insurance;
- Information revealing an individual’s racial or ethnic origin, religious or philosophical beliefs, citizenship or immigration status, sexual orientation, or union membership;
- The contents of an individual’s communications, such as mail, email, or text messages, where the application is not the intended recipient; and
- Personal Information collected from a known child.
Sensitive Personal Information does not include information that has been de‑identified or aggregated such that it cannot reasonably be used to identify an individual.
2. What Information We Collect:
a. We may collect the following information about You based on information You Provide to Us:
Account Information: We may collect Personal Information from you, such as Your first name, last name, gender, address, email address, and date of birth;
Contact Information: We may collect contact information from You, such as Your telephone number and email address;
Profile Information: We may collect login information from You, including a username and password chosen by You when creating Your Account to access the App’s services;
Financial Information: We may, through third-party processors, process Your credit card, debit card, or other payment card details necessary to procure Your transaction with Your Club, but We do not store full payment card numbers;
Transactional Information: We may collect information related to or necessary to process payment made by You to Your Club or any Third-Party Integration Partners of Your Club;
Location Information: We may collect geo-location data (only if You authorize Our App to access Your mobile device’s location as well as enable the geolocation data feature available on your mobile device).
Other Information You may provide: We may collect additional information if You provide such within custom fields, if any.
Sensitive Personal Information: Please note that certain information We collect may be considered Sensitive Personal Information. This sensitive Personal Information is not used by Us for the purpose of marketing or advertising purposes. Additionally, such sensitive Personal Information is only obtained pursuant to your consent and when voluntarily submitted and/or entered by You. Your consent may be revoked at any time by contacting the individual Club or Organization at which You are a Member.
b. Information Automatically Collected:
We may automatically log information about You and Your computer or mobile device when You access Our App. For example, We may log Your computer or mobile device operating system name and version, manufacturer and model, browser type, IP addresses, device identifiers, Cookies, tracking technologies, usage analytics, browser language, screen resolution, the website You visited before browsing to Our App, access times, and information about Your use of and actions on Our App. We collect this information about You using cookies. Please refer to the Cookies and Similar Technologies section below for more details.
3. Cookies and Similar Technologies:
a. What are cookies?
We may collect information using “cookies.” Cookies are small data files stored on the hard drive of Your computer or mobile device by a website. We may use both session cookies (which expire once You close the App or web browser) and persistent cookies (which stay on Your computer or mobile device until You delete them) to provide You with a more personal and interactive experience on Our App.
b. Disabling cookies:
You can typically remove or reject cookies via Your mobile device settings. Please reference Your mobile operating system’s help center to learn more. Many devices and internet browsers are set to accept cookies until You change Your settings. Further information about cookies, including how to see what cookies have been set on Your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org. If You do not accept Our cookies, You may experience some inconvenience in Your use of Our App. For example, We may not be able to recognize Your computer or mobile device and You may need to log in every time You open Our App.
We do not currently utilize technology that recognizes “do-not-track” signals from your browser. However, we acknowledge and honor Global Privacy Control (“GPC”) signals, meaning that if your browser or mobile device is configured to send a GPC signal, we treat it as a valid request to opt out of the sharing of your Personal Information.
4. Third-Party Sources / Information Collected by Third-Parties:
a. The App is designed as an avenue to help You connect with the individual Club at which You are a member. In order to connect You with Your Club, the Personal Information We collect about You is automatically shared with Your Club at the time You create Your Account. Please note that Our own use of Your Personal Information is minimal and limited in scope to ensuring an enhanced User experience by facilitating Your connection with Your Club.
b. Clubs can choose to implement custom fields to obtain additional information about You beyond the default Personal Information that We collect, as defined above in Section 2(a). When Clubs opt to collect additional Personal Information about You, Clubs utilize the App to retain and store any such information. CourtReserve does not share, sell, rent, or otherwise distribute any information provided by You in Our general information fields or Your Club’s additional custom fields, if any.
5. How Your Information May Be Used and Shared:
CourtReserve does not share, sell, or distribute any Personal Information provided by You to any third parties, except as stated in this Section, unless permitted by law or with Your prior consent.
a. By CourtReserve:
Operation and Maintenance.
When You utilize the App, Your Personal Information may generally be used by Us to:
- Facilitate the creation of Your Account;
- Coordinate with the Club at which You are a Member, as well as with any Third-Party Integration Partners that have integrated with Your Club;
- Operate, maintain, administer and improve the App;
- Provide support and maintenance for the App and its services, including technical support when necessary;
- Process payments and/or transactions between You and Your Club and any Third-Party Integration Partners, only as necessary to provide service to Your request. All payment information is encrypted and is transmitted directly to the payment processor. We do not share this information with outside parties except to the extent necessary to provide the transactional service requested by You.
- Manage and communicate with You either directly or on behalf of Your Club via App push notifications, emails, or text messages regarding Your App use, including by sending You emails, scheduling notifications, booking confirmations and reservations, service announcements, technical notices, updates, security alerts, and support and administrative messages;
- Maintain internal business records;
- To detect fraud and maintain security.
Compliance and Protection.
- Pursuant to User consent, We use Your Personal Information as We believe necessary or appropriate to satisfy contract performance by providing the requested service, as well as to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities. We are not required to notify You in advance if Your information in Our possession needs to be disclosed to comply with law. However, if You make a written request to us, We will inform You, if We are able, about any instances in which We have been required by law to release Your information.
b. By Clubs:
When You utilize the App, You are consenting to the affiliation of Your individual Account with a Club of Your choice, and that Club may utilize Your Personal Information to:
- Manage and communicate with You regarding Your App use, including by sending You emails, scheduling notifications, booking confirmations and reservations, service announcements, technical notices, updates, security alerts, and support and administrative messages through email, text, or push notification;
- Process and manage requests You make through the App, including to track and administer reservations and services You have requested;
- Coordinate with entities chosen by each Club as Third-Party Integration Partners;
- Send You marketing communications, including communicating with You about services offered by the Club or its Third-Party Integration Partners, as permitted by law;
- Generally manage Your Account, including handling all Account deletion requests.
The above may not be an exhaustive list. Please contact the Club at which You are a Member with any questions or concerns regarding the Club’s use of Your Personal Information, including any use of Your sensitive Personal Information. If You wish to opt-out of receiving marketing communications, please contact Your Club.
c. By Third-Party Integration Partners:
All data We process about You will be protected in the manner described in this Privacy Policy, and in accordance with applicable laws and adequacy decisions. Please note that We and any Clubs, Organizations, or Third-Party Integration Partners using the CourtReserve App may disclose Your Personal Information if required or permitted by applicable law or legal process. These Third-Party Integration Partners are Our business partners.
Such disclosure may include, but is not limited to, lawful access by law enforcement, foreign or domestic courts, or other government authorities in the jurisdictions in which We and any Clubs, Organizations, or Third-Party Integration Partners using the CourtReserve App are located.
You may be provided with offers, products, and services from these Third-Party Integration Partners who integrate with Us and Your Club. Clubs can choose to utilize the services of any or all of Our Third-Party Integration Partners.
Each individual Club maintains full and complete discretion as to which of these entities to integrate with, if any. The third-party services available to You are dependent on the Third-Party Integration Partners chosen by the Club at which You are a Member and the continued business relationships between Us and the Third-Party Integration Partners, which may change from time to time in Our discretion.
The extent to which Your Personal Information is utilized by Your Club is dictated solely by the Club at which You are a Member. In the event that Your Club opts to integrate with any of Our Third-Party Integration Partners, We will automatically transfer Your Personal Information to such Third-Party Integration Partners through the App to enhance Your experience with the App and its services. Otherwise, CourtReserve retains no control over Your Club’s use of Your Personal Information.
Please note that CourtReserve’s collection and processing of Your basic Personal Information is necessary to connect You with Your Club and thereby provide You with the requested CourtReserve service and enhanced User experience. However, CourtReserve will only share the Personal Information provided by You with the Club at which You are a Member. Clubs are not permitted to use the App to access information pertaining to separate, unaffiliated Clubs or their Members.
Please also note that each Club and Third-Party Integration Partner is a separate business from CourtReserve. Although CourtReserve encourages all Clubs and Third-Party Integration Partners to comply with any and all applicable data protection regulations and requirements, CourtReserve will not be responsible for a Club’s or a Third-Party Integration Partner’s failure to comply with laws applicable to the use of Your personal data.
Any inquiries or concerns related to Your Club’s use of Your Personal Information should be directed to the Club at which You are a Member.
6. Communications and Disclosures:
a. From Court Reserve:
We may send You automated service messages, either directly or on behalf of the Club at which You are a Member, via email, text (with your express written consent and any other requirements of state and local laws that may apply), or notification through the App, pertaining to upcoming or recent Club reservations or other core functions of the App’s services, including confirmations, reminders, and alerts.
b. From Clubs:
Clubs may contact You by email, text, or through independent use of the App to communicate with You pertaining to upcoming or recent Club reservations or other core functions of the App’s services, including confirmations, reminders, and alerts. Communications sent directly from a Club via the App are subject to this Policy, but communications sent by a Club outside of the App are subject to that Club’s own policies and practices.
c. Third Parties:
CourtReserve will not share, sell, rent, or otherwise distribute any of Your Personal Information (including but not limited to Your first name, last name, date of birth, telephone number, email address, or any other identifiable information about You) to any third party except as set forth in this Policy without first obtaining express written consent from You.
7. Your Choices:
a. Access, Update, Correct, or Delete Your Personal Information:
- You have the right to access, rectification, erasure, portability, restrict processing, and object to processing of Your Personal Information. You may review, update, correct, and delete the Personal Information in Your registration profile by logging into Your account. If You are unable to do so, please contact the Club at which You are a Member.
- If You wish to withdraw Your consent to use Your Personal Information, seek to have CourtReserve disclose what personal data of Yours it holds, or otherwise have inquiries or concerns regarding CourtReserve’s use of Your data, please contact CourtReserve at [email protected], or as set forth below in Section 19. Please note that that We may be unable to delete certain data if its retention is necessary to comply with the law. Please also note that if You opt to delete Your Account or any Personal Information, it may prevent You from further engaging in App related activities and/or utilizing the App’s services.
b. Account Deletion:
- Accounts registered through your Club: You remain free to delete Your Account at any time. In the event that You registered your account through your Club’(s’) website registration portal, that utilize CourtReserve, and you wish to delete any of those accounts, , You must contact the Club(s) at which You are a Member to process such a request. CourtReserve cannot process any Account deletion requests because each Club or Organization retains ultimate control over the Accounts of its Members, which includes the capacity to manage any and all Account deletion requests.
- Accounts registered through app.courtreserve.com: You may delete the account You created through our mobile application account registration portal, at any time, through the account management settings provided within our cloud‑based services or by contacting our support team at @_____.com.
Once Your deletion request is processed, Your account will be permanently deactivated and removed from our active systems. Data that is necessary for the operation of Your account—such as profile information, preferences, and stored content—will be deleted or anonymized. Certain information may be retained as required by law, for legitimate business purposes, or for record‑keeping obligations, but it will no longer be associated with your identity.
Please note that data previously shared with third‑party service providers or other users may remain subject to their respective policies. Once an account deletion request is submitted, we will permanently remove the account and all associated personal data from our cloud systems, except where retention is required by law or necessary for legitimate business purposes, such as security or fraud prevention. After deletion is complete, the account will no longer be accessible, and any remaining data will be irreversibly anonymized or destroyed in accordance with our data retention practices.
c. Choosing not to share Your Personal Information:
- We will collect personal identification information from You only if You voluntarily submit such information to Us. You can always refuse to supply personal identification information, but please note that it may prevent You from utilizing the App’s Services.
- Where We are required by law to collect Your Personal Information, or where We need Your Personal Information in order to provide the Services to You, if You do not provide this information when requested, or You later ask Your Club to delete it, We may not be able to provide You with the Services and may need to close Your account. We will tell You what information You must provide to receive the Services by designating it as required in the Services or through other appropriate means.
8. How We protect Your Personal Information:
We adopt commercially reasonable and appropriate data collection, storage, monitoring, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, loss or destruction of the Personal Information You provide us. However, the use of internet and information technology impose an inherent security risk, and as such, We cannot guarantee the absolute security of Your Personal Information.
9. Retention:
We will only retain or preserve Your Personal Information for as long as reasonably necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, financial, accounting, or reporting requirements. To determine the appropriate retention period for Personal Information, We consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of Your Personal Information, the purposes for which We process Your Personal Information and whether We can achieve those purposes through other means, and the applicable legal requirements. In some circumstances, We may anonymize Your Personal Information (so that it can no longer be associated with You) in which case We may use this information indefinitely without further notice to You.
10. Support Team Account Impersonation:
In certain cases, to effectively troubleshoot technical issues and provide prompt Customer support, CourtReserve’s support and Customer success teams may need to temporarily impersonate Customer Accounts. This impersonation allows Our team to experience the issue directly and apply the most efficient solutions.
- Purpose: Account impersonation will only be used to resolve Customer-reported issues related to technical support and account management.
- Data Access: During the impersonation session, only the data directly related to resolving the issue will be accessed. No additional personal data will be collected, used, or shared without the Customer’s prior consent.
- Security: Account impersonation instances are logged to record the impersonation record, date, and time to ensure compliance with Our data protection and security policies. Our support staff is trained and required to follow strict protocols when accessing Customer accounts.
- Consent: By using Our App and accepting Our Privacy Policy, You consent to this practice as part of Our Customer support services. If You have any concerns or wish to opt-out of this practice, please contact Us at [email protected].
11. Children:
We do not knowingly collect information from children under 16 years of age with prior consent from parents or legal guardians. If You are a parent or legal guardian who becomes aware that Your child has provided Us with information without Your consent, please contact Your Club or Organization directly so that such information may be deleted and removed.
12. Data Analytics:
Please be aware that individual Clubs, Organizations, or Third-Party Integration Partners using the CourtReserve platform may choose to implement third-party analytics tools, such as Google Analytics, Google Tag Manager, or similar services, within their customized implementation of the App. These tools may be used by the Club for business purposes that include but are not limited to collection of data regarding User behavior, Website or App traffic, and conversion metrics for their own analysis and optimization purposes.
CourtReserve receives only the court reservation data when you make your reservation with the Club directly, but CourtReserve does not receive the other User data that the Club collects. Additionally, CourtReserve does not control or oversee the configuration or data collection practices of these third-party tools when implemented directly by Clubs. Any data collected, and how the Club may share the data via such tools, is subject to the Club’s own privacy policies and website terms of use, and we recommend that You review those policies directly for more information about how your data may be used.
CourtReserve does not share Personal Information with these tools unless explicitly configured by the Club, and We do not use these tools for Our own purposes within the core App environment.
13. Data Transfer:
United States Operations. The operations of CourtReserve’s offices and data processing activities that take place in the United States are located on servers located in the United States. However, please be aware that individual Clubs or Organizations using the CourtReserve App operate in multiple countries around the world. As a result, Your Personal Information may be accessed by, transferred to, or processed in countries outside of the United States.
International Data Transfers: CourtReserve is committed to protecting your personal information and handling it responsibly in accordance with applicable global privacy regulations. If You are a resident in a country outside of the United States, we will securely store it in servers located within your jurisdiction and thus will dispense for the need to transfer the data and store it in the United States.
We comply with the General Data Protection Regulation (GDPR) as it applies in both the United Kingdom and the European Union, including but not limited to enforcing the requirements of having a legitimate basis for collection, transparency, lawful processing, data minimization, user rights, and cross‑border data transfers.
We also adhere to the Australian Privacy Act 1988 and its Australian Privacy Principles (APPs), ensuring that personal information is collected, used, stored, and disclosed in a manner consistent with Australian privacy standards. Our practices are designed to give all users, regardless of location, clear rights regarding access, correction, deletion, and control of their personal data, and we maintain safeguards to protect that information in every region where we operate.
14. Data Controller / Processor:
For purposes of European Union law, CourtReserve determines the purposes and means of the processing of your Personal Information as described in this Privacy Policy, and therefore We generally act as a data controller. When acting as a controller, We are responsible for complying with applicable law. In certain circumstances, individual Clubs, Organizations, or Third-Party Integration Partners may seek our involvement in processing services related to information controlled by that Club, Organization, or Third-Party Integration Partner.
Likewise, individual Clubs, Organizations, and Third-Party Integration Partners utilizing the CourtReserve App may also act as data controllers over Your Personal Information. We are not responsible for the data processing activities of any individual Club, Organization, or Third-Party Integration Partner, and You should review their Privacy Policies or contact them directly for any inquiries regarding the way in which they process your Personal Information.
15. No warranties; disclaimer of liability:
Our App, app.courtreserve.com, Our website, and all services provided are operated by Ashtow Technology Group, LLC, on an “as is,” “as available,” basis, without representations or warranties of any kind. To the fullest extent permitted by law, Ashtow Technology Group, LLC specifically disclaims all warranties and conditions of any kind, including all warranties and conditions of merchantability, fitness for a particular purpose, title, and non-infringement for Our App, website, and any services You purchase or utilize through the same, except as specifically modified or excluded by contract. Ashtow Technology Group, LLC shall not have any liability or responsibility for any errors or omissions in the content of Our App, website, or services purchased or provided through the App, for Your action or inaction in connection with the App, website, or services, or for any damage to Your mobile device, computer, data, or any other damage You may incur in connection with the use of the App, website, or services. This includes, but is not limited to, damages You may incur as a result of data-security breaches, phishing schemes, ransomware, malware, spyware, or any other common risks of utilizing the internet.
YOUR USE OF OUR APP AND ANY CONTRACTS OR SERVICES ARE AT YOUR OWN RISK. IN NO EVENT SHALL ASHTOW TECHNOLOGY GROUP, LLC, APP.COURTRESERVE.COM, OR THEIR AGENTS, MANAGERS, MEMBERS, EMPLOYEES, AFFILIATES, SUBSIDIARIES, OR ASSIGNS BE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF OUR APP, WEBSITE, OR SERVICES PURCHASED THROUGH OUR WEBSITE, THE DELAY OR INABILITY TO USE OUR APP OR OTHERWISE ARISING IN CONNECTION WITH OUR APP, CONTRACTS OR RELATED SERVICES, WHETHER BASED ON CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF ANY SUCH DAMAGES. IN NO EVENT SHALL ASHTOW TECHNOLOGY GROUP, LLC OR APP.COURTRESERVE.COM’S LIABILITY FOR ANY DAMAGE CLAIM EXCEED THE AMOUNT PAID BY YOU FOR THE TRANSACTION GIVING RISE TO SUCH DAMAGE CLAIM.
Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, so the above exclusion may not apply to You.
Without limiting the foregoing, Ashtow Technology Group, LLC does not represent or warrant that the information on app.courtreserve.com or its website is accurate, complete, reliable, useful, timely, or current or that the App or website will operate without interruption or error.
CourtReserve makes no representation that any content provided on its website, forms, related services, or this privacy policy is applicable or appropriate in all jurisdictions.
16. Indemnification:
You agree to defend, indemnify, and hold ASHTOW TECHNOLOGY GROUP, LLC, and its Agents, Managers, Members, Employees, Affiliates, Subsidiaries, and Assigns, without limitation, harmless from and against any and all claims, damages, costs and expenses, including attorneys’ fees and costs, arising from or related to Your use of Our App, website, or services You utilize through them.
17. Changes to this Privacy Policy:
We reserve the right to amend this Privacy Policy at any time. We will notify you of any changes to this Privacy Policy by posting the updated Privacy Policy to the App’s Website (https://app.courtreserve.com).
18. Your acceptance of these terms:
By agreeing to the terms contained herein, and creating an Account with CourtReserve, You signify Your acceptance of this Policy. If You do not agree to this Policy, please do not use Our App. Your continued use of the App following the posting of any changes to this Policy will be deemed Your acceptance of those changes.
19. Contacting CourtReserve:
If You have any questions, concerns, or complaints about Our Privacy Policy, Our data collection, or Our data processing practices, please contact us at [email protected], or write to us at:
ASHTOW TECHNOLOGY GROUP, LLC
Attn: Courtreserve.com Administrator
PO BOX 840229
St. Augustine, FL 32080
We will respond in accordance with the timeframe required by applicable law. If we deny your request, you may appeal by emailing us at [email protected]. Please expressly include the term “APPEAL” in the subject line of your email inquiry. For unresolved complaints, you may contact the Attorney General in your state or your Data Protection Authority. Please note that any Account deletion requests must be made by contacting the Club at which You are a Member. CourtReserve cannot process any Account deletion requests because each Club or Organization retains ultimate control over the Accounts of its Members, which includes the capacity to manage any and all Account deletion requests.
Last Modified: May 2026