Fix the weakest area of your club first, and watch every other part of your operation improve alongside it.
This scorecard maps your club across all five Club Growth Flywheel pillars using 10 operational dimensions. Rate each honestly from 1 (Poor) to 5 (Excellent) to pinpoint where you're losing momentum and where one small fix will have the biggest ripple effect on membership growth and revenue.
Free Club Growth Scorecard
Rate your facility across 10 key areas using the dropdowns below — your scores combine into an overall grade that shows where you stand and where to improve.
Your Next Move, Pillar by Pillar
Low score in Engage? High score in Organize? Here's what that actually means:
| Pillar | Dimensions | Why It Matters | Quick Win |
|---|---|---|---|
| 1. Organize | Online Booking, Pricing Transparency | Operational clarity is the foundation. If members can't book easily or understand your pricing, nothing else matters. | 3-click mobile booking, clear pricing page with no hidden fees |
| 2. Manage | Staff & Operations, Cleanliness | Smooth day-to-day operations build trust and free up your time to focus on growth instead of firefighting. | Greet every member by name, hourly restroom checks during peak |
| 3. Engage | Programming & Events, Community | Engagement drives retention and ancillary revenue. Members who participate in programming stay 2.3× longer. | Add one weekly round robin, launch a member spotlight series |
| 4. Customize | Court Quality, Member Retention | Personalization and quality signal that you care. Reducing churn by 1% is worth more than adding 5 new members. | Fix court issues immediately, 30-day new member onboarding sequence |
| 5. Expand | Marketing & Visibility, Growth Readiness | Happy, retained members become your growth engine. But only if the world can find you. | Claim Google Business Profile, enable public booking. |
How to Use Your Score Over Time
The flywheel is a cycle, not a one-time fix. Your score today tells you where to start, but the real value comes from running it again. Come back next month or next quarter and you'll see something more useful than a single snapshot: whether friction is easing or building, which pillar moved, and where to push next. That's how momentum compounds.
HOW IT WORKS
Three Steps to Your Score
Rate Your Club
Score each of the 10 dimensions across 5 pillars on a 1-5 scale. Honest answers produce the most useful scorecard.
See Your Grade
Get an instant overall grade (A-C) with a pillar-by-pillar breakdown showing where your flywheel is spinning fastest – and slowest.
Act on the Advice
Your weakest pillar gets specific, actionable guidance. Fix that bottleneck first – it amplifies every other pillar downstream.
Frequently Asked Questions
The Club Growth Flywheel is a framework for running and growing a racquet sports club. It has five pillars – Organize, Manage, Engage, Customize, Expand – that work as an interconnected cycle. Strength in one pillar makes the next easier to improve, creating compounding progress rather than one-off wins.