Pricing is the single highest-leverage decision you'll make as a club owner. Price too low and you'll never cover costs. Price too high and you'll struggle to fill courts. The sweet spot is a tiered model that captures value from every segment of your community.

This calculator lets you model up to three membership tiers - set the name, price, and expected member count for each, and instantly see your total monthly recurring revenue (MRR), blended average revenue per member (ARPU), and how each tier contributes to the mix.

Why Tiered Pricing Works

Single-price models leave money on the table. A well-designed tier structure captures:

Budget-conscious players who want basic court access at a lower price point, regular players who value unlimited play and priority booking, and premium members willing to pay for perks like guest passes, clinic access, and reserved prime-time slots.

The clubs we see performing best typically generate 50-60% of membership revenue from their mid-tier, 20-25% from basic, and 20-25% from premium. Use this tool alongside the break-even calculator to make sure your pricing actually covers costs.

Revenue Breakdown

Basic
-
Premium
-
VIP
-
Total Monthly Recurring Revenue
-
Total Members
-
Blended ARPU (Avg Revenue / Member)
-

Industry Benchmarks: Membership Pricing

Tier Typical Price Range What's Included
Basic / Social$39-$69/moLimited court time, off-peak only, no guests
Standard / Premium$79-$129/moUnlimited play, peak access, 1-2 guest passes/mo
VIP / Unlimited$129-$199/moPriority booking, unlimited guests, clinic access, locker
Family Add-On$30-$60/mo per additionalDiscounted rate for household members

Frequently Asked Questions

Most indoor pickleball clubs charge $49-$149/month depending on the tier and market. The sweet spot for a mid-tier membership that includes unlimited play is typically $79-$109/month. Premium tiers with priority booking and guest passes command $129-$199/month.

Ready to Build a Faster-Growing Club?

CourtReserve gives club owners the tools to Organize, Manage, Engage, Customize, and Expand — all in one platform. See how it works for your club.