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Free 12-Month Membership Growth Projector for Clubs
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Growth isn't just about sign-ups - it's about the gap between sign-ups and churn. A club adding 20 members/month with 8% churn will actually shrink. The same club at 4% churn will nearly double in a year.
This projector models your membership trajectory over 12 months, factoring in both new member acquisition and monthly churn. It shows you where you'll land, what your MRR (monthly recurring revenue) will be, and - most importantly - how much a small churn reduction is really worth.
The Power of Retention
Reducing churn by just 1 percentage point is often worth more than adding 5 extra members per month. Why? Because retained members compound - every member you keep this month also pays next month, and the month after. Use the pricing calculator to model how tier structure affects your ARPU, then come back here to project the full-year impact.
Membership Growth Benchmarks
| Metric | Struggling | Healthy | High-Growth |
|---|---|---|---|
| Monthly Churn Rate | 8%+ | 4-6% | 2-3% |
| Net Monthly Growth | Negative | 5-15 members | 20-40+ members |
| New Members / Month (8-court) | 5-10 | 15-25 | 30-50 |
| Member Lifetime (avg) | 6-8 months | 12-18 months | 24+ months |
Frequently Asked Questions
A healthy monthly churn rate for an indoor pickleball club is 4-6%. Top-performing clubs with strong community and programming achieve 2-3%. If your churn exceeds 8%, focus on member experience, events, and communication before investing more in acquisition.
