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Free Revenue Per Player Calculator for Pickleball & Tennis Clubs
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Revenue per player is the single most important metric most club owners never track. It tells you the total economic value of each person who walks through your doors - not just what they pay in membership fees, but their full contribution across every revenue stream.
This calculator breaks down revenue per player across four streams: memberships, lessons & clinics, events & leagues, and ancillary spend (food, beverages, pro shop, merchandise). Most clubs discover that their membership revenue is only 50-65% of total revenue per player - the rest comes from programming and ancillary.
Why Revenue Per Player Matters
Knowing your revenue per player changes how you think about acquisition. If your total revenue per player is $180/month but your membership is only $99, then your real LTV is nearly double what you think - which means you can afford to spend more on marketing, offer trial memberships, and invest in public booking to attract new faces who convert into full-value members.
It also highlights under-monetized streams. If your events revenue per player is only $5/month, you have huge upside in programming. If ancillary is near zero, it's time to think about food, beverage, or retail.
Revenue Per Player Benchmarks
| Revenue Stream | Low | Median | High Performer |
|---|---|---|---|
| Membership / Player / Month | $49 | $85 | $130+ |
| Lessons & Clinics / Player / Month | $10 | $30 | $60+ |
| Events & Leagues / Player / Month | $5 | $15 | $30+ |
| Ancillary (F&B, Retail) / Player / Month | $3 | $12 | $25+ |
| Total Revenue / Player / Month | $67 | $142 | $245+ |
Frequently Asked Questions
Revenue per player is the total money your club earns from each active member or regular player, across all revenue streams - memberships, lessons, events, and ancillary spending. It matters because it reveals your true customer lifetime value, tells you which revenue streams are under-developed, and helps you set smarter acquisition budgets.
