CourtReserve’s new Reserve with Google integration lets players book directly from your Google Business Profile.
That means every player who finds your club’s listing on Google Search & Maps can now book with you on the spot. Once enabled, a “Book online” button will appear on your profile, turning casual searchers into confirmed bookings the moment the impulse to play strikes. No website to navigate, account to create, or membership required.
Visit the Reserve with Google setup guide.
Players simply tap the button, browse available courts and events, and complete their booking faster than ever before. It’s the booking experience your players already expect, now finally available at your club.
The Reserve with Google integration is included at no additional cost for CourtReserve customers on Launch, Advance, Momentum, and Enterprise plans who use an active payment processor in the U.S. or Canada and have Public Booking enabled.
Note: This feature is not available on Legacy plans. If applicable, you’ll see an option to upgrade in the Public Booking section of your admin portal.
Your next player is already searching Google. Now they can book directly from your business listing.
Right now, players in your market are searching for “pickleball clubs near me” or “tennis courts open today.” They’re finding local club listings like yours, checking business hours, viewing photos, reading reviews, and then looking for a way to book.
For most clubs, that’s where the opportunity ends, as there’s no direct path forward. Players have to leave Google, find your website, and work through a booking process just to reserve a court or register for an event. Most never get there.
With the CourtReserve Public Booking + Reserve with Google integration enabled, those searches lead somewhere. A “Book online” button gives players a direct path from your Google Business Profile into your club’s Public Booking flow. There, they can view available courts and events and complete a booking in just a few taps.
That’s how your Google Business Profile becomes a growth engine, built entirely on demand that already exists in your market.
The easiest booking experience you can offer players
Friction kills bookings. Every extra step, an account to create, an app to download, a membership to hold, is a player who doesn’t make it through.
The Reserve with Google integration removes all of it. Players tap “Book online,” land in your Public Booking flow, and move through the experience the same way they book everything else in their lives: quickly, on their phone or any device, and without having to think too hard about it.
Every barrier you remove is a player who makes it through to a confirmed booking, meaning improved court utilization, increased revenue, and an overall better experience.
A 24/7 booking channel that runs itself
Most growth channels require ongoing investment — including new content, ad spend, and someone to manage it. The CourtReserve + Reserve with Google integration works differently.
Opt in once through your Public Booking settings and the channel runs itself. Players can find your Google Business Profile and book around the clock, with no ongoing management required from your team.
So while you’re focused on programming, members, and operations, new bookings are happening in the background. That’s a rare thing in club growth: meaningful impact without meaningful overhead.
Convert first-time bookers into long-term members
The pipeline from first booking to long-term member starts the moment a player taps “Book online” on your Google Business Profile.
Every booking made through Reserve with Google flows directly into CourtReserve, where new players automatically become part of your club’s ecosystem as a captured lead.
From there, you have everything you need to turn a one-time visitor into a lasting relationship. Follow up after their visit. Invite them to clinics, leagues, and events. Move them toward a membership.
That’s how a single booking becomes a player relationship worth investing in.
How CourtReserve + Reserve with Google works for your racquet club
Reserve with Google connects your CourtReserve Public Booking page directly to your Google Business Profile. Once enabled, here’s what you can expect:
- “Book online” button
Your club’s Google Business Profile displays a “Book online” button. Players tap it and land directly in your Public Booking flow, where they can view availability and complete a booking.
- “Services” tab (mobile only)
On mobile, your Google Business Profile also displays a Services tab, powered by CourtReserve. Players can browse types of court reservations and events, view duration and pricing, and tap “Book” to reserve. It’s a detailed, browsable view of everything your club has to offer, right on your listing.
- Real-time availability, instantly accessible
When players click through, they see your live court and event availability pulled directly from CourtReserve. What’s available in CourtReserve is exactly what players see. It’s current, accurate, and ready to book.
- Booking, payment, and confirmation — all in one flow
Players complete their entire booking through CourtReserve’s existing Public Booking experience. SMS verification, digital waivers, upfront payment (including Google and Apple Pay for eligible clubs), and instant confirmation are all built in, keeping your club protected.
- Rules & pricing stay in your control
Reserve with Google works within your existing Public Booking setup. Your pricing, booking rules, and availability settings stay exactly as you’ve configured them.
How to enable Public Booking + Reserve with Google
To get started, you’ll need an active Google Business Profile. Your profile is what connects to Reserve with Google and where the “Book online” button will appear. If you don’t have a profile yet, claim and verify your business on Google before proceeding.
From there, make sure your profile is complete and up to date. Accurate hours, quality photos, and a few member reviews go a long way in converting players who find your listing.
With your profile ready, enabling Reserve with Google takes just a few steps. Here’s how to turn it on:
- Go to Settings → Portal Settings → Public Bookings
- Confirm Public Booking is enabled (Want Public Booking? Turn it on here)
- Find the Reserve with Google section and select Enabled
- Your organization’s address saved in the Organization Information screen is used to connect your CourtReserve account to your Google Business Profile. If no address is on file, you’ll be prompted to enter one. An address is required to enable the integration.
- Check the box to confirm you agree to share your booking data with Google
- Click Save
Once saved, your Public Booking link is connected to your Google Business Profile, and the “Book online” button will begin appearing on your listing.
For a full walkthrough, visit our setup guide.
New players are one search away. Turn on Reserve with Google today.
Players are searching for clubs in your market right now.
Reserve with Google makes sure your club is ready when they find you. Every player who taps “Book online” moves through your Public Booking flow and lands directly in CourtReserve, ready to be nurtured into a member.
Enable it and watch your Google Business Profile become your most powerful and profitable booking channel.
