How Crush Yard Grew Court Revenue 20% with CourtReserve’s Public Booking

The concept pairs indoor pickleball courts with food, drinks, private events, and social entertainment, using the sport as the starting point for a larger community experience. “We use pickleball as our primary activation piece,” says Evan Addington, VP of Operations, “but are essentially a community and event space, not just a pickleball facility.”

That model has expanded into three operating locations in Charleston, Orlando, and Nashville, with another location coming soon in Buffalo, NY. Each venue has at least eight indoor courts alongside a full-service restaurant, sports bar and lounge, self-serve tap wall, arcade games, sports viewing, private event space, a pro shop, and other entertainment depending on the location.

The club is also intentionally open to the public, rather than members-only. As Evan puts it, Crush Yard is “more of a pay-to-play with a membership component.” Passholders receive perks, but anyone can reserve courts, join programming, and experience the venue.

As the operation became more complex, the limitations of their existing setup became harder to ignore. Staff were coordinating instructor schedules and lesson bookings manually, membership billing required ongoing oversight, and the team wanted a better way to create and manage events.

So, Crush Yard turned to CourtReserve for a stronger operational foundation. Instructor scheduling and membership billing helped drive the switch, while bringing lessons, events, reservations, and member management into one system gave staff a more connected way to manage everyday tasks. As a result, recurring work became easier to oversee, with less day-to-day coordination and admin falling on staff.

“We no longer need to manage instructors’ lesson schedules and manually book any lessons,” Evan says. That improvement carried through to the player experience, too: lessons and events became easier to book, and Crush Yard saw fewer no-shows.

But one important friction point remained. For a business built around public play, anyone looking to reserve a court or register for events still had to create an account first. Crush Yard had recognized that extra step as a barrier, especially for new players coming through its website or marketing.